AI Performance Marketing (SEM) Intern

EnpalMilan

On-site Intern

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Experience Level

Entry Level

Qualifications

Interesse forte per l'advertising digitale, automazione e AI applicata alla performance. Conoscenza di base di linguaggi come JavaScript, Python o SQL. Curiosità nell'uso di tool AI.

About the job

Enpal è il primo unicorn verde d'Europa, una delle aziende leader nel settore delle energie rinnovabili. Ci specializziamo nell'installazione di impianti fotovoltaici residenziali e commerciali. Fondata a Berlino nel 2017 e attiva in Italia dal 2023, abbiamo già superato i 100.000 clienti soddisfatti. La nostra missione è rendere l'energia solare accessibile e conveniente, contribuendo alla transizione verso un futuro più sostenibile. Offriamo soluzioni complete per l'indipendenza energetica, integrando impianti fotovoltaici, wallbox e pompe di calore con tecnologie digitali all'avanguardia. In Enpal, ci impegniamo a ridurre i costi energetici e l'impatto ambientale, fornendo soluzioni energetiche pulite per un futuro più verde.

Cosa Farai:

Cerchiamo un/una Intern in SEM Marketing da integrare nel nostro team Paid Search, responsabile della gestione e ottimizzazione delle campagne pubblicitarie su Google Ads e altri canali di ricerca a pagamento. Avrai l'opportunità di lavorare su progetti innovativi focalizzati sull’automazione delle campagne pubblicitarie, utilizzando Google Ads Scripts, API pubblicitarie e strumenti AI come Claude Code, ChatGPT, Make, Python e SQL. Non è necessaria esperienza pregressa nel SEM, ma è richiesta una forte attitudine analitica, tecnica e sperimentale.

Automatizzare attività SEM ricorrenti tramite Google Ads Scripts (ad es. aggiornamento bid/budget, avvisi sulle performance, gestione keyword).
Scrivere o adattare script in Python e Claude Code per interagire con API pubblicitarie e scalare le attività di gestione degli account.
Sviluppare flussi di automazione con strumenti no-code/low-code (Make, Zapier) e integrazione tra tool.
Utilizzare AI generativa (ChatGPT, Gemini, Claude) per creare annunci, estensioni, segmenti, cluster e parole chiave intelligenti.
Documentare processi e contribuire alla costruzione di un sistema modulare e scalabile per l’ottimizzazione automatica delle campagne.

Cosa Porti:

Passione per il marketing digitale, l'automazione e l'AI applicata alla performance.
Conoscenza di base (anche autodidatta) di linguaggi come JavaScript (per Google Ads Scripts), Python o SQL.
Curiosità e confidenza nell’uso di strumenti AI come Claude Code, ChatGPT, Gemini, ecc.

About Enpal

Enpal, il primo unicorn verde d'Europa, è un leader nel settore delle energie rinnovabili, specializzato nell'installazione di impianti fotovoltaici. La nostra missione è rendere l'energia solare accessibile e conveniente.

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