About the job
Join RAPP New York as an Associate Director of Experience Strategy
About Us:
At RAPP, we are pioneers in driving growth through precision and empathy on a global scale. As a cutting-edge precision marketing agency, we integrate data, creativity, technology, and empathy to deliver transformative client experiences. We celebrate individuality, crafting marketing solutions that adapt to each client's unique needs, beliefs, behaviors, and aspirations.
Our commitment to fostering an inclusive workplace prioritizes personal well-being and growth.
Our Approach:
Our team of fearless superconnectors excels in creating value through personal brand experiences, focusing on three pivotal areas: connected data, connected content, and connected decision-making. Our data analysts identify customer personas, our strategists discern their desires, and our award-winning technologists and creatives execute strategies that forge authentic customer connections for our clients.
As part of Omnicom’s Precision Marketing Group, RAPP boasts a diverse team of over 2,000 professionals across more than 15 global markets.
Your Role:
We are seeking a strategic leader with a demonstrated history of developing high-impact customer experiences and CRM journeys for prestigious brands. You will oversee strategic delivery and collaborate with a talented team of strategists.
Your industry experience and CRM expertise will set a benchmark for deliverables. You will leverage your strategic insight to uncover opportunities, design forward-thinking solutions, and deliver work that drives results. Your innovative communication strategies will inspire creativity and strengthen connections with end customers.
Key Responsibilities:
- Lead the creation and development of strategic initiatives and deliverables for clients.
- Formulate communication and CRM strategies to identify, engage, and nurture customers throughout the decision-making process.
- Collaborate within an interagency team to design comprehensive customer experience programs across multiple channels including web, email, mobile, and media.
- Develop scalable content strategies to engage diverse customer segments and motivate action.
- Translate primary and secondary research into actionable insights regarding customer beliefs, attitudes, and behaviors.

