About the job
The Associate Manager, Brand Strategy & Transformation at Mattel, Inc. works in El Segundo alongside teams from across the company. This position supports the development and execution of brand strategies aimed at reaching a broad consumer base. The role also contributes to product innovation and marketing initiatives.
What you will do
- Work with various departments to ensure brand direction and goals are aligned
- Use market analysis to guide decisions about brand positioning
- Support product development and marketing campaigns by applying consumer insights
Requirements
- Background in market analysis and brand positioning
- Proven ability to collaborate with cross-functional teams
- Skill in turning consumer data into practical brand strategies
