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Brand Manager at HelloFresh | Sydney

HelloFreshSydney, New South Wales, Australia
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:Extensive experience in brand marketing, particularly within digital channels. Strong background in managing ATL marketing campaigns from conception through execution. Experience working with creative and PR agencies to produce localized content. Proficiency in utilizing data analytics to inform marketing strategies and evaluate campaign success.

About the job

Job Description

As the Brand Manager at HelloFresh, you will play a pivotal role in activating our brand strategy in innovative and engaging ways throughout New Zealand. Reporting to the Associate Director of Brand for Meal Kits ANZ, you will become a key member of a dynamic marketing team committed to transforming the way people enjoy their meals.

This is a hands-on, strategic position located at our Chippendale headquarters in Sydney, requiring occasional travel to collaborate with our New Zealand team and local agency partners. If you are an ambitious marketer with a passion for food and a desire to excel in a fast-paced global environment, we'd love to hear from you.

You will...

  • Lead the strategic development and execution of HelloFresh NZ brand initiatives.
  • Create a top-notch, integrated brand marketing calendar while working in synergy with creative, product, and growth teams on both local and global levels.
  • Become the go-to expert on the New Zealand consumer and media landscape, recognizing the unique local characteristics that define the market.
  • Establish and maintain high-performing partnerships with external creative, PR, and media agencies to deliver insightful campaigns.
  • Oversee and manage the annual NZ brand budget, ensuring timely execution of activities that yield strong ROI.
  • Collaborate with Global Consumer Insights and data partners to assess campaign performance and report insights to C-level stakeholders.
  • Work alongside CRM, Performance, and SEO teams to ensure consistent brand messaging across all customer touchpoints.

You have...

  • A proven background in brand marketing (preferably digital-first) with a keen understanding of channel-specific communication strategies.
  • Demonstrated experience in executing comprehensive Above The Line (ATL) activities, from media strategy to creative execution.
  • A track record of briefing and managing creative and PR agencies to produce high-quality, localized marketing materials.
  • The ability to leverage data and consumer insights to guide planning, test hypotheses, and analyze outcomes.

You are...

  • Exceptional at influencing stakeholders within a complex global organization.
  • A natural communicator with the skill to craft concise, impactful briefs that motivate creatives to perform at their best.
  • Skilled in project management, adept at handling multiple priorities and workflows with ease.
  • A responsible, solution-oriented team player who thrives in autonomous work settings.

About HelloFresh

HelloFresh is a leading meal kit delivery service that aims to simplify home cooking with fresh ingredients and delicious recipes. Our mission is to change the way people eat by providing convenient, healthy, and affordable meal solutions.

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