Content Strategy Lead - Germany

CanvaBerlin

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

To excel in this position, you should possess strong analytical skills, a passion for storytelling, and a proven track record in content strategy within a fast-paced environment. Experience in managing cross-functional teams and a familiarity with digital marketing trends will be advantageous.

About the job

Key Responsibilities

Content Strategy & Execution: Lead the prioritization and execution of market-specific content strategies and growth initiatives, ensuring the health and production of content to drive relevance and business impact.
Content Quality & Relevance: Uphold high standards for content quality, ensuring that all market-specific content culturally resonates and supports strategic growth metrics.
Discovery & Performance: Manage the performance of Germany's content across discovery channels, ensuring that the right local content is surfaced through search and recommendations, optimized for user engagement and retention.
Editorial & Trends Leadership: Direct Germany’s editorial strategy across various platforms, identifying and leveraging cultural moments in collaboration with Marketing, Social Media, and PR teams.
Product & SEO Collaboration: Work closely with your peers in Product, SEO, and Logged-Out teams to develop a cohesive content strategy that drives demand and addresses content gaps.
Cross-Functional Collaboration: Serve as a strategic partner to the Country Manager and peers to align on priorities, facilitate execution, and promote content-driven growth.
Creator & Partner Engagement: Foster relationships with local creators and manage partnerships to activate and expand our content ecosystem.
Feedback & Insights: Collect feedback from sales, partners, and local peers to refine content strategies and enhance Canva’s market impact.
Budget Ownership: Oversee and allocate your country’s content budget in alignment with global priorities while adapting to regional needs.

What You’ll Bring

Fluency in English and German.
A profound understanding of local content, trends, and aesthetics, with a keen awareness of what resonates with local audiences.

About Canva

Canva is a leading online design platform that empowers individuals and businesses to create stunning graphics, presentations, and marketing materials with ease. Our mission is to democratize design and make it accessible to everyone, fostering creativity and innovation across the globe.

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