About the job
At HackerRank, we empower industry leaders such as NVIDIA, Amazon, and Microsoft to recruit and develop the next wave of software developers based on their skills rather than their educational background. Our platform is relied upon by over 2,500 of the world’s most forward-thinking companies to construct robust engineering teams prepared for future challenges.
In today’s world, software development is evolving as humans and AI work collaboratively. As this transformation progresses, the criteria for exceptional technical talent are also shifting. We provide companies with innovative methods to identify and foster next-generation skills.
At HackerRank, our team is passionate about the significance of their contributions, paying careful attention to detail to ensure our customers achieve remarkable success with products they genuinely appreciate. We operate with a sense of urgency, believing that outstanding results stem from maintaining high standards.
About Our Team
The marketing team at HackerRank is the driving force behind our pipeline acceleration initiatives. We operate at the crossroads of creativity, analytics, and automation—managing paid channels, orchestrating account-based marketing (ABM) strategies, and optimizing every interaction that transforms interest into opportunity. Responsible for generating qualified leads and nurturing them throughout the sales funnel, our team's efforts directly influence revenue and market success.
About the Role
Are you ready to translate marketing strategies into actionable campaigns? As our Demand Generation Engineer, you will play a pivotal role in transforming strategies into campaigns, overseeing projects from inception to completion. You will manage the daily execution of multi-channel demand generation initiatives, including ABM strategies, paid social media, email nurturing, and direct mail—while keeping budgets, creative assets, and stakeholders aligned. Your analytical skills will be crucial for optimizing ad creatives, messaging, and conversion rates. You will also be comfortable presenting insights and analyses of campaigns and possess the technical expertise to iterate, adapt, and scale our efforts.
If managing timelines, audience segmentation, and bidding strategies resonates with you, we are excited to see how you can contribute to our growth at HackerRank.
Why This Role Exists
- Scale Execution: Enhance coverage across various channels.
- Institutionalize ABM Discipline: Evolve from 1:Many to 1:Few to 1:1 with campaign optimization.
- Optimize and Refine: Continuously improve ongoing campaigns to maximize effectiveness at every touchpoint.
Your Responsibilities
- Execute and refine comprehensive demand generation programs across paid media and owned channels.
- Lead...

