Demand Generation Manager

TogetherworkTW Corp - Central Tech

Hybrid Full-time $200/yr - $200/yr

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Experience Level

Manager

Qualifications

To excel in this role, you should have: 5–7+ years of experience in B2B marketing, with a successful track record in demand generation and field/regional marketing within a SaaS or technology context. Hands-on experience with tools such as Salesforce.com, HubSpot (or Marketo), and demand generation platforms like 6sense or Drift. Proven ability to plan and execute multi-channel campaigns that meet pipeline and revenue goals. Strong analytical skills to leverage UTM-based attribution and web analytics for continuous improvement of marketing initiatives. Outstanding interpersonal and communication skills, capable of translating complex technical concepts into clear, actionable narratives. A collaborative approach with demonstrated capability to work across various functions effectively.

About the job

Demand Generation Manager

Location: Austin, TX (Hybrid)

Are you a demand generation marketer who excels at the intersection of data, strategy, and sales pipeline? Do you enjoy crafting multi-channel campaigns that effectively engage target audiences and directly contribute to revenue growth? Join us as a Demand Generation Manager and take charge of how Togetherwork drives pipeline generation across our 12 vertical software markets. If you thrive in a fast-paced SaaS environment and are eager to see your programs influence revenue results, we want to connect with you.

Key Responsibilities

Collaborate with Product Marketing and Sales to design and implement comprehensive go-to-market strategies for specific vertical software solutions.
Plan, execute, and manage key demand generation initiatives, including SEO, SEM, paid social, and email campaigns, to enhance pipeline generation throughout the sales funnel.
Lead the organization and execution of webinars for prospects and customers, overseeing promotion, registration, attendance, and the creation of derivative marketing materials from on-demand sessions.
Work closely with the Sales Development and Field Sales teams to ensure timely lead follow-ups, providing essential enablement resources and optimizing Gong/Salesforce sequences for improved conversion rates.
Partner with Operations to monitor end-to-end performance, analyze campaign attribution, and conduct Total Addressable Market (TAM) analysis to align programs with revenue objectives.
Manage the vertical marketing budget, directing digital agencies and expenditures to meet pipeline targets.

Qualifications

To excel in this role, you should have:

5–7+ years of experience in B2B marketing, with a successful track record in demand generation and field/regional marketing within a SaaS or technology context.
Hands-on experience with tools such as Salesforce.com, HubSpot (or Marketo), and demand generation platforms like 6sense or Drift.
Proven ability to plan and execute multi-channel campaigns that meet pipeline and revenue goals.
Strong analytical skills to leverage UTM-based attribution and web analytics for continuous improvement of marketing initiatives.
Outstanding interpersonal and communication skills, capable of translating complex technical concepts into clear, actionable narratives.
A collaborative approach with demonstrated capability to work across various functions effectively.

About Togetherwork

Togetherwork is a leader in providing collaborative software solutions across various vertical markets. We empower businesses with innovative tools that enhance productivity and drive growth. Our commitment to excellence and customer satisfaction sets us apart in the SaaS landscape.

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