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Director of Analyst Relations

DemandbaseUS - Remote
Remote Full-time
Position filled

Experience Level

Senior Level Manager

Qualifications

Key ResponsibilitiesStrategic Leadership: Develop and implement a multi-year Analyst Relations strategy that positions Demandbase as the AI GTM solution of choice. Executive Advocacy: Prepare and coach the CEO, CMO, and CTPO for pivotal briefings and strategic discussions to ensure cohesive, high-impact messaging. Evaluation Leadership: Lead cross-functional collaboration to achieve 'Leader' status in major evaluation reports (e.g., Gartner Magic Quadrants, Forrester Waves). Roadmap Influence: Gather and synthesize analyst feedback to generate actionable insights that directly impact product development and innovation. Sales Enablement: Collaborate with Sales teams to utilize analyst validation as a competitive advantage and assist in critical deal cycles. Narrative Development: Transform complex technical advancements into compelling, value-oriented narratives for the analyst community. Program Management: Oversee the Analyst Relations budget, agency partnerships, and a premier customer reference program. Performance Measurement: Establish metrics to gauge the effectiveness of the Analyst Relations efforts and drive continuous improvement.

About the role

About Demandbase:

Demandbase is the pioneering pipeline AI platform designed to empower go-to-market (GTM) teams in automating growth on a large scale. By providing a unified view of data, insights, actions, and outcomes, B2B enterprises can confidently align and execute their account-based GTM strategies. Thousands of companies rely on Demandbase to optimize revenue, reduce waste, and integrate their data and technology stacks—all within a single platform.

At Demandbase, we are equally dedicated to career growth as we are to developing top-tier technology. Our significant investment in our people, culture, and community has earned us recognition as one of the Best Places to Work in the San Francisco Bay Area by Fortune and one of the 60 Best Companies to Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the UK.

Role Overview

We are on the lookout for a strategic Director of Analyst Relations to spearhead our global analyst program. Reporting directly to the VP of Product Marketing, you will shape our market perception, ensuring Demandbase is recognized as the undisputed leader in Smarter GTM, Account-Based Marketing (ABM), and B2B Data. You will serve as a trusted advisor to the C-suite, translating technical roadmaps into impactful market narratives that encourage analysts to position Demandbase as the industry benchmark.

About Demandbase

Demandbase is the only AI-driven pipeline platform that enables businesses to automate growth efficiently. Our commitment to innovation and excellence has established us as a leader in the B2B space, attracting thousands of businesses that seek to maximize their revenue potential. We prioritize our employees' development and well-being, fostering a culture that has earned us accolades as one of the best workplaces.

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