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Director of User Acquisition

Ruby LabsUkraine
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

QualificationsThe ideal candidate will possess a strong background in User Acquisition, with a proven track record of leading successful campaigns across multiple platforms. A deep understanding of analytics and a data-driven mindset are essential. Strong leadership and mentoring skills, along with the ability to thrive in a fast-paced environment, are crucial for success in this role.

About the job

About Us

At Ruby Labs, we are at the forefront of technological innovation, developing and managing cutting-edge consumer products across various sectors, including health, education, and entertainment. Our dedicated and diverse teams are committed to shaping the future of consumer-focused solutions. Discover more about our journey and vision at: https://rubylabs.com/about-us/

About the Role

As the Head of User Acquisition, you will spearhead the transformation of our User Acquisition strategies across the organization. You will manage a high-performance department that provides UA-as-a-Service to our various product teams. Your role involves centralizing operations, enhancing efficiencies, and formulating a cohesive strategy for all paid traffic channels. You will mentor and manage a talented team of UA Managers, while serving as a strategic and operational liaison between product development, creative design, and analytics. This is a pivotal leadership position ideal for an individual who excels in complex, data-driven environments.

Key Responsibilities

  • Establish and lead a centralized User Acquisition Department for our subscription products.

  • Formulate and oversee the comprehensive UA strategy across diverse platforms including Meta, TikTok, Google, Snapchat, and Pinterest.

  • Create scalable processes, standard operating procedures, testing frameworks, and robust reporting systems.

  • Develop and implement UA OKRs/KPIs to measure success at both departmental and individual levels.

  • Mentor and manage a team of cross-platform UA Managers embedded within various product teams.

  • Lead the recruitment, onboarding, training, and performance evaluation processes within the UA function.

  • Cultivate a high-performance culture that encourages collaboration, talent development, and growth.

  • Manage substantial budgets across all platforms and products, ensuring favorable CAC and positive ROAS.

  • Develop and execute strategic growth initiatives informed by LTV:CAC ratios, retention metrics, onboarding conversion rates, and ARPU.

  • Collaborate with data science teams to enhance advanced analytics and attribution models.

  • Oversee the testing roadmap, including A/B tests, geo-expansion strategies, channel scaling, and creative enhancements.

About Ruby Labs

Ruby Labs is a pioneering tech firm dedicated to crafting and managing innovative consumer products that enhance lives across health, education, and entertainment sectors. With a focus on collaboration and creativity, we aim to lead the future of consumer products.

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