About the job
Join OKTOBER, a rapidly expanding Shopify Retention Agency, as our new Marketing Manager. We are known for our innovative strategies that help brands thrive. In this pivotal role, you will spearhead our marketing initiatives, elevate our brand presence, generate valuable leads, and equip our Sales Development Representatives (SDRs) with compelling content and campaigns to drive conversions.
Key Responsibilities:
Develop and implement a comprehensive marketing strategy across all channels.
Oversee the content calendar to ensure regular and engaging output.
Coordinate marketing efforts with sales objectives and target Ideal Customer Profiles (ICPs).
Create and share content on LinkedIn, capturing the founder's authentic voice.
Craft and distribute engaging newsletters.
Manage the production of case studies by collecting client testimonials and publishing impactful narratives.
Ensure brand consistency across all platforms and interactions.
Support SDRs with outbound campaigns.
Drive organic growth and engagement on LinkedIn.
Explore and assess new lead generation channels.
Manage partnerships with SaaS companies and oversee referral programs.
Seek opportunities for guest content, podcasts, and community involvement.
Organize and execute relevant events and webinars.
Provide weekly reports detailing lead generation, content performance, and ROI from various channels.
Success Metrics:
Regular stream of warm, qualified leads flowing into the SDR pipeline each week.
