Ecommerce Performance Marketing Manager

BirdmanGuadalajara, Jalisco, Mexico

On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.

Experience Level

Manager

Qualifications

Proven success in managing paid media campaigns with a focus on performance and accountability. Experience handling substantial budgets in Meta Ads and Google Ads environments. Expertise in TikTok Ads aimed at conversions rather than brand awareness. Strong background in eCommerce with a focus on revenue generation. Proficiency in Email Marketing, particularly with platforms like Klaviyo.

About the job

Join Our Team as a Performance Marketing Manager!

Are you eager to embark on a rewarding journey with Birdman?

About Us

At Birdman, we are dedicated to crafting innovative, plant-based foods that nurture both individuals and the environment. Our mission focuses on making healthy, sustainable, and cruelty-free choices accessible to everyone through our delicious and nutritious products.

As our eCommerce operations flourish, we are enhancing our internal capabilities to effectively manage and optimize our performance marketing investments across all paid channels.

Your Role

We are seeking a high-caliber individual who can surpass agency performance, not just manage it.

This position encompasses total oversight of all performance paid media across platforms such as Meta, TikTok, Google, Display, and Email. You will be accountable for ROAS and revenue, setting strategic direction, executing campaigns, collaborating with the creative team, and ensuring that every investment is maximized.

If you have a proven track record of managing paid media at an advanced level and desire a role with substantial influence and accountability, this is the perfect opportunity for you.

Your Responsibilities

Oversee the performance and efficiency of all paid media including Meta, TikTok, Google, Display, Email, and SMS.
Accountable for ROAS, CAC, and revenue metrics derived from your campaigns.
Develop a cohesive cross-channel strategy that aligns all platforms with our overarching business objectives.
Establish and maintain a comprehensive performance playbook that is well-documented and easily transferable.
Exercise full technical ownership to reduce reliance on external contractors.

What You Will Do

Execute campaigns directly through Meta Ads, TikTok Ads, Google Search & Shopping, Display/PMAX, and Email & SMS, focusing on driving ROAS and CAC efficiency.
Formulate and implement full-funnel paid media strategies for product launches, determining channel mix, audience targeting, and budget allocation.
Lead retention, win-back, and repurchase initiatives utilizing paid media and CRM strategies, optimizing Email & SMS flows.
Develop and sustain the performance playbook and measurement standards, delivering actionable insights weekly to guide decision-making.

Qualifications

Minimum of 4 years of hands-on experience managing paid media with direct accountability for ROAS.
Demonstrated success with Meta Ads and Google Ads managing significant budgets.
Experience with TikTok Ads focused on driving conversions.
A strong eCommerce background with a revenue-driven focus, rather than merely brand awareness.
Familiarity with Email Marketing platforms such as Klaviyo or equivalent.

About Birdman

Birdman is committed to creating innovative, plant-based foods that support health and sustainability. Our mission is to provide accessible, nutritious, and cruelty-free options that benefit both people and the planet.

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