About the job
About WPP Media
WPP is the transformative force in creativity, dedicated to shaping brighter futures for our people, planet, clients, and communities. For more details, visit wpp.com.
As part of WPP's global media collective, WPP Media excels in a world where media permeates every aspect of life. We connect the finest platforms, exceptional talent, and strategic partners to unlock vast growth opportunities. Discover more at wppmedia.com.
Role Overview
WPP Media Hong Kong is on the lookout for a Biddable Media Executive to join our dynamic Media Management & Delivery team. In this pivotal role, you will assist in the activation and execution of innovative biddable media campaigns. This position offers a unique opportunity to gain hands-on experience with leading advertising platforms, enhance your analytical capabilities through campaign data, and collaborate with a team of seasoned professionals. Your contributions will be vital in delivering high-impact, innovative solutions to our clients.
Key Responsibilities:
- Campaign Execution: Collaborate in the implementation and optimization of biddable media campaigns across major platforms (e.g., Google Ads, Meta platforms, Amazon), ensuring alignment with client goals and KPIs.
- Data Analysis & Reporting: Support the team in collecting, organizing, and analyzing data to monitor campaign performance. Assist in crafting regular performance reports that highlight key insights and actionable recommendations.
- Campaign Optimization: Engage in campaign optimization by analyzing performance data, identifying trends, and proposing effective strategies to enhance results.
- Platform Expertise: Cultivate and maintain a comprehensive understanding of leading biddable platforms, their features, and industry best practices.
- Process Compliance: Ensure adherence to financial processes, WPP Media policies, and operational protocols.
- Client Support: Assist in client communications, providing timely updates and addressing inquiries professionally.
- Team Collaboration: Collaborate effectively with cross-functional teams (analytics, strategy, clients) to deliver integrated solutions and actively participate in team discussions and knowledge sharing.
