About the job
About WPP
WPP stands as the trusted partner for growth among the world’s most renowned brands. Our organization integrates cutting-edge media intelligence, data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic guidance into a unified entity. Powered by exceptional talent and our innovative marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more details, please visit WPP.com.
Job Overview
As a Programmatic Advertising Specialist, you will be an integral member of the WPP Media programmatic community. You will collaborate closely with client management teams across all WPP Media agencies to recommend programmatic strategies and tactics that align with our clients' overarching media goals.
Key Responsibilities and Accountabilities
- Collaborate with digital planners to define KPIs and develop optimal programmatic strategies and tactical plans that meet client marketing objectives.
- Ensure adherence to GroupM Programmatic Excellence standards in all client campaigns.
- Set up and optimize programmatic campaigns across various buying platforms (e.g., The Trade Desk, DV360, Xandr, Amazon DSP, Teads Ads Manager).
- Guarantee maximum brand safety and suitability for our clients.
- Engage in side projects that contribute to the business development of Nexus Media Solutions.
Job Skills & Requirements
- Master’s or Bachelor’s degree in marketing, digital innovation, or a related business field. Work experience is not mandatory.
- 1-3 years of experience in programmatic buying across various DSPs or in other biddable areas.
- Strong organizational skills and meticulous attention to detail.
- A collaborative team player with a positive outlook and a desire to learn.
- Ability to maintain high productivity levels, manage multiple tasks effectively, and handle stress efficiently.
- Excellent verbal and written communication skills in English, with proficiency in French and/or Dutch being a plus.
