About the job
Make a significant impact:
- Act as the ambassador for the Bosch Power Tools brand on Amazon EU, ensuring compliance with corporate branding guidelines while providing a seamless and engaging consumer experience.
- Leverage AI-driven content strategies by developing and implementing methods to utilize AI tools for the automation and enhancement of high-quality, SEO-optimized content for Amazon.
- Create tailored SEO and GEO-optimized content strategies and assets, aligning with target audience preferences and Amazon search behaviors (Cosmo, Rufus, A10 algorithm).
- Conduct thorough competitor content benchmarking using AI and analytical tools to identify best practices.
- Utilize data-driven insights to optimize content performance, analyzing KPIs such as traffic, conversion rates, and A+ content engagement to refine content strategies.
- Maintain content quality and consistency by validating assets against brand standards, Amazon requirements, and consumer expectations.
- Foster strategic collaboration with central marketing teams to continually enhance content strategies that meet Amazon's guidelines.
- Partner closely with the Amazon Key Account team to contribute to initiatives aimed at enhancing the customer journey and boosting online sales.
- Ensure thorough and precise implementation of eCommerce content on Amazon pages, enhancing visibility, conversion, and premium brand positioning.
