About the job
The Team
The Growth team at Outfit7 is dedicated to unlocking the full potential of our game titles. We integrate user acquisition, creative strategy, ASO, data analysis, and product collaboration, ensuring accountability across the entire game lifecycle, from research and development to global scaling, covering a diverse array of mobile game formats.
You are driven by growth metrics rather than just campaigns. With a keen understanding that installs are just part of a bigger picture, you adeptly utilize various marketing levers, knowing precisely which one to engage at the right moment. You thrive in ambiguity, applying data-driven insights to enhance intuition, and consistently bringing a clear perspective to cross-functional discussions.
As a Senior Growth Marketing Manager, you will be pivotal in scaling a game or managing a portfolio of new titles, serving as a strategic partner to the product owner. Your role will encompass leveraging both paid performance marketing and non-paid growth strategies to amplify audience engagement and optimize performance.
In this role, you will:
- Develop comprehensive growth strategies for assigned titles, establishing quarterly plans that align with the game roadmap and LiveOps calendar, with growth metrics (DAU/MAU/revenue) as your guiding principle.
- Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to set growth objectives, KPI targets, and project timelines.
- Execute an end-to-end strategy across all acquisition channels: from paid user acquisition on key networks to organic search, brand partnerships, influencer marketing, and promotions tied to LiveOps.
- Lead creative testing initiatives: formulating hypotheses, iterating on results, identifying fatigue patterns early, and establishing scalable creative production workflows with the creative team.
- Oversee the ASO strategy for your titles beyond mere metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities.
- Design attribution strategies within a privacy-first framework, including MMP configuration, SKAdNetwork setup, and compliance with iOS ATT constraints.
- Conduct cohort analyses and build LTV models to identify growth bottlenecks and prioritize acquisition and retention strategies.
- Partner with the production product owner to synchronize user acquisition spending and creative strategies with the LiveOps calendar, while collaborating on retention-focused initiatives.
