About the job
Join Our Dynamic Team as a Marketing Transformation Consulting Manager
The Strategy & Consulting Global Network Song practice is intricately connected to our Global Network Practice, collaborating with clients to enhance their marketing, sales, and service functions. In this pivotal role, you will deliver transformation services powered by innovative offerings such as Living Marketing, Connected Commerce, and Next-Generation Customer Care. These services empower our clients to evolve into living businesses, optimizing their strategies to achieve cost efficiencies, boost revenue, and enhance customer satisfaction, positively influencing key business metrics.
As a consulting professional, your close collaboration with clients will allow you to design, build, and implement initiatives aimed at elevating business performance. Your responsibilities will include:
- Crafting comprehensive campaign strategies and marketing plans across multiple channels.
- Assessing client Campaign/Marketing capabilities and providing actionable recommendations to optimize their Campaign/Marketing stack, developing use cases to enhance the campaign ecosystem.
- Creating business cases for campaign strategies and technology solutions.
- Extracting insights for campaigns through campaign attribution and optimization strategies.
- Setting and tracking campaign KPIs throughout their lifecycle.
- Identifying opportunities for marketing process improvements and redefining processes accordingly.
- Leading and managing at least one significant Salesforce marketing program from strategy definition to execution, leveraging Salesforce Marketing capabilities including SFMC, Pardot, Personalization, Data Cloud, and Salesforce Loyalty.
- Facilitating requirement gathering and design workshops, preparing solution and functional blueprints, while coordinating solution design and deployment across diverse teams.
- Exhibiting strong project management skills by effectively mobilizing and organizing multiple stakeholders, both internal and client-side, across various projects.
