About the job
About WPP Media
WPP is the trusted growth partner for some of the world’s leading brands. Leveraging exceptional talent, reliable data, and top-tier partnerships through our innovative marketing platform, WPP Open, we empower clients to adapt to changes, seize opportunities, and achieve transformative growth.
WPP Media operates as the AI-driven media unit of WPP, integrating media, data, and partnerships to deliver scalable creative personalization. Thanks to WPP Open and powered by Open Intelligence, clients gain clear insights into the effectiveness of their media investments.
For more information, visit wppmedia.com.
Role Summary and Impact
We are on the lookout for a passionate and detail-oriented Programmatic Specialist to join our expanding WPP Media team. In this role, you will oversee the comprehensive management of programmatic advertising campaigns, from initial strategy formulation to ongoing performance enhancements. Your expertise in programmatic technologies and best practices will be instrumental in driving impactful results for our clients' campaigns. Strong analytical skills and the ability to collaborate with internal and external stakeholders are essential for this position.
Key Responsibilities
Campaign Setup & Execution:
- Configure and launch programmatic campaigns using various Demand-Side Platforms (DSPs) and other external tools, ensuring precise targeting, bidding strategies, and creative execution.
- Manage campaign trafficking and ensure performance tracking throughout the campaign lifecycle.
