About the job
Join Our Go-to-Market Team at Innovaccer
At Innovaccer, our Go-to-Market (GTM) team is dedicated to transforming healthcare and making a meaningful impact on the ecosystem. We serve as the forefront of our organization, engaging with customers to address their challenges through our innovative solutions. If you are passionate about healthcare and eager to help us narrate our unique story, we would love to connect with you.
Your Role
We are in search of an enthusiastic Associate - Strategic Business Development. This role involves close collaboration with the Growth Marketing team and senior management to enhance lead generation programs, processes, and systems. You will play a pivotal role in executing our enterprise demand generation strategy, as well as in building, implementing, and measuring new systems, processes, and campaigns.
A Day in the Life
- Oversee the entire lead generation and management process, from initial capture to follow-up, tracking leads through the sales cycle.
- Coordinate with prospects and the frontend team to schedule business meetings or calls, ensuring the frontend team is well-briefed after conducting research on prospects.
- Engage in discussions to ascertain client requirements and expectations.
- Collaborate with the Sales Team to receive feedback on the quality of Marketing Qualified Leads (MQLs) generated from campaigns.
- Track full-funnel lead metrics and provide insights on program and campaign investments based on conversion rates.
- Measure, analyze, and report on campaign performance, delivering weekly briefs to leadership.
- Manage data capture and conduct regular database health checks, cleansing, and augmentation.
- Work closely with product marketing and campaign management teams to ensure effective messaging, timing, and execution of campaigns across email and web personalization.
- Utilize cutting-edge account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest clients.
- Possess a solid understanding of sales funnel and pipeline structures.
- Be flexible to work US shift timings from 5:30 PM to 2 AM.
Requirements
- Experience in generating leads through cold calling and emailing in the US market.
- Exceptional communication and interpersonal skills.
- Proven ability to meet or exceed sales targets.
- Able to work autonomously as well as collaboratively within a team.
- Proficient in CRM software and other sales tools.
Benefits
We offer a robust benefits package designed to empower your success both professionally and personally.
Here’s What We Offer
- Generous leave policies
