As the Marketing Manager for AbbVie's Neuroscience Business Unit, you will spearhead brand marketing initiatives and foster business expansion within our Neuroscience portfolio. Your role includes maximizing opportunities for the successful launch of new products while meeting sales and margin objectives. By effectively communicating our value proposition to key stakeholders, you will enhance patient care and drive impactful results.In this position, you will provide strong leadership by offering strategic direction, developing capabilities, and leveraging your expertise in the disease area, product knowledge, industry dynamics, and competitive landscape. You will lead the brand team in anticipating market trends and customer needs, adjusting our organizational strategies, and executing brand plans that align with AbbVie's vision. You will also set clear objectives, drive performance, and monitor progress to ensure the achievement of results.In addition, you will execute global marketing strategies in full compliance with medical, regulatory, legal, and OEC standards, and communicate the brand's vision and priorities effectively to sales teams and cross-functional partners through compelling written and verbal communication.Moreover, you will develop comprehensive Brand Strategic Plans and financial forecasts for senior leadership, ensuring disciplined financial management by delivering results within the approved expense budget. Continuous engagement with stakeholders will be essential to capture insights and translate evolving needs into actionable strategies.CORE JOB RESPONSIBILITIESManage the strategic planning process across all brands, providing resources to support implementation and execution while ensuring patient-centered efforts and adherence to AbbVie's business code of conduct, policies, and applicable laws and regulations.Own Brand P&L and Financial Planning: Responsible for the allocated Brand P&L, including Financial Plan, Focus/Update, and Long-Range Plan, ensuring fiscal responsibility and alignment with business objectives.Develop and Execute Brand Strategy: Lead the development and execution of brand strategies, translating strategic priorities into actionable tactics with clear timelines, budgets, and stakeholder responsibilities.Drive Business Growth and Market Expansion: Maximize brand sales and margin through effective implementation of Brand Plans, successful product launches, and innovative commercial programs that address customer needs and market opportunities.Lead Cross-Functional Teams: Provide clear direction, allocate responsibilities, and coordinate with Brand Team, cross-functional partners, and field teams to ensure consistent product messaging and tactical execution.Monitor Performance and Adapt Strategy: Track key performance indicators (KPIs) and market feedback, adjusting strategies and tactics as needed to optimize results.
Mar 2, 2026