About the job
Field Marketing Associate
ROLE HEADLINE: As a Field Marketing Associate at Dig Inn, you will play a vital role in driving sales growth and enhancing brand visibility across our emerging markets. Your focus on community engagement and awareness initiatives will be instrumental in establishing Dig Inn as a household name in the areas we serve.
ABOUT THE ROLE:
We are seeking a talented Field Marketing Associate to plan and execute local events that promote brand awareness and attract new guests. You will collaborate with local schools, businesses, residential buildings, and community organizations to foster guest growth in emerging markets, supporting long-term sales and visibility. This hybrid position requires on-site work at our restaurants and regular travel across the Northeast region.
In this dynamic role, you will partner with teams across Dig Inn, including Marketing and Operations, to represent our brand at community events, establish valuable connections, and explore innovative partnerships for guest acquisition and brand enhancement. Your success will be measured by revenue growth, the strength of your relationships with field team members, your ability to identify promising new partnerships, and the exceptional guest service you provide at every interaction. Reporting to the Marketing Manager, you will execute hyper-local strategic initiatives to drive growth and performance in our emerging markets.
YOU WILL:
- Develop local marketing strategies for emerging markets, identifying key events, partners, and businesses. Build relationships with crucial contacts (schools, hospitals, residential buildings, fitness studios, local businesses, and community groups) to raise awareness of Dig Inn and attract new guests.
- Lead successful new restaurant openings through local marketing efforts, community outreach, and awareness campaigns to ensure guest traffic from day one.
- Maintain a visible presence in all restaurants within your region to leverage opportunities for guest engagement and relationship building.
