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Global Web Analyst at Docplanner | Curitiba

On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in web analytics, preferably in a B2B environment. Strong proficiency in data analysis tools such as Google Analytics, VWO, and HubSpot. Experience with A/B testing frameworks and methodologies. Excellent analytical and problem-solving skills. Ability to communicate complex data insights in a clear and actionable manner. Strong collaboration and interpersonal skills, with a focus on teamwork. Detail-oriented with a passion for improving website performance.

About the job

Join Our Mission

At Docplanner Group, our goal is to enhance the quality of life for people around the globe. As the leading healthcare platform worldwide, we connect 24 million patients with over 280,000 healthcare professionals every month across 13 countries through our trusted brands such as ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda. Our innovative marketplaces, SaaS, and AI solutions help healthcare providers streamline their operations, allowing them to focus on delivering exceptional patient care.

Discover more about our products here: pro.doctoralia.es

Why Work with Us?

Make a Real Impact – Your contributions will directly assist healthcare professionals in helping patients.

A Dynamic Environment – Join a team of over 3,000 employees who thrive in a fast-paced, adaptable company culture.

Shape the Future of Healthcare – Contribute to immediate improvements while building a foundation for long-term success.

Role Overview

We are seeking a talented Web Analyst to join our web team and enhance the performance of our extensive portfolio of over 25 B2B websites. In this pivotal role, you will analyze user behavior, monitor key website metrics, and provide actionable insights to boost MQL generation and conversion rates. Your expertise will play a crucial role in guiding our strategic decisions and enhancing website performance.

Key Responsibilities

  • Evaluate and report on website performance, with a focus on conversion rates, form submissions, and user engagement.

  • Utilize website tracking tools (Google Analytics, VWO, Hubspot) to interpret data effectively.

  • Develop and implement web events aligned with business objectives.

  • Conduct A/B testing analyses using VWO and HubSpot to optimize website performance.

  • Perform one-off analyses for significant initiatives such as promotional campaigns, product launches, and website migrations to assess their effectiveness.

  • Identify and analyze various audience segments to enhance targeting and personalization efforts.

  • Collaborate with stakeholders to establish comprehensive tracking plans for all key user behaviors.

  • Work in synergy with the content team to provide data-driven insights that inform content strategy.

About Docplanner Group

Docplanner Group is dedicated to transforming healthcare for the better. As the largest healthcare platform globally, we leverage technology to connect patients with healthcare providers efficiently. Each month, we empower millions of patients to find and consult with thousands of doctors across various countries, enhancing the healthcare experience for all.

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