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Growth Lead

fonioVienna
On-site Full-time €90K/yr - €150K/yr

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Experience Level

Manager

Qualifications

The ideal candidate should possess a robust background in marketing, with a focus on lead generation and performance marketing. You should be a strategic thinker with a hands-on mentality, capable of managing substantial budgets and leading a team effectively. Proven experience in media buying, content strategy, and conversion optimization is essential.

About the job

Join us as a Growth Lead at fonio, where you will play a pivotal role in shaping and expanding our marketing efforts. Our current marketing team consists of a Performance Marketer, a Designer, and our CEO. You will be the strategic and operational backbone of our marketing initiatives, managing a monthly budget exceeding €300,000. If you're eager to be part of an extraordinary growth story in Austria and want the resources to conquer new markets, this opportunity is for you.

  • Take full responsibility for our marketing domain with a strong emphasis on lead generation for sales, currently exceeding €400,000/month.

  • Strategically and operationally oversee the entire marketing budget (over €400,000/month).

  • Define marketing strategies, set priorities, and establish KPIs across all channels.

  • Lead, guide, and develop the marketing team.

  • Strategic oversight of media buying and scaling, with operational implementation alongside our Performance Marketing team (current ad spend: >€200,000/month).

  • Develop a clear creative and content strategy, including testing frameworks for ads, websites, and funnels.

  • Be accountable for website copy, messaging, and conversion optimization.

  • Optimize newsletter and email flows.

  • Design influencer collaborations and social/content initiatives.

  • Define strategies, priorities, and KPI frameworks for SEO, social media, and personal branding.

  • Plan and execute go-to-market strategies.

  • Primary KPI: qualified leads for our sales team.


What you can expect:

  • Complete ownership of the entire marketing domain.

  • Manage high budgets: oversight of over €400,000 in ad spend monthly.

  • Hands-on approach: you will work operationally until bottlenecks arise, then scale your team through quality hires.

  • Direct impact: your contributions will have an immediate effect on our growth and sales pipeline.

  • Flat hierarchy: work closely with the CEO.

What we offer:

  • €90,000–150,000 gross annual salary.

  • On-site work environment.

About fonio

fonio is a dynamic company committed to achieving extraordinary growth in the marketing sector. We foster a culture of innovation, collaboration, and excellence, focusing on expanding our market presence in Austria and beyond.

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