Qualifications
Proven experience in the development and execution of integrated marketing campaigns across various channels including paid media, email, content, social media, and events.Excellent project management skills with the capability to ensure alignment across cross-functional teams from initial brief to launch and measurement.Strong collaboration skills to work with content, design, data, sales, and product marketing teams, crafting cohesive campaign narratives that resonate with our Ideal Customer Profile (ICP).Ability to design campaign measurement frameworks to assess engagement, pipeline influence, conversion rates, and overall ROI.Experience in developing and managing a campaign calendar that aligns with product launches and ongoing demand generation efforts.Skilled in conducting systematic post-campaign analyses to derive insights for continuous improvement in messaging and channel selection.Proactive in identifying and experimenting with new campaign formats and channels to optimize audience engagement and scalability.
About the job
ABOUT BASETEN
At Baseten, we empower innovative AI companies such as Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer by providing crucial inference capabilities. By merging advanced AI research, adaptable infrastructure, and intuitive developer tools, we facilitate leading-edge models making their way into production. As we expand rapidly, bolstered by our recent $300M Series E funding round, supported by top-tier investors like BOND, IVP, Spark Capital, Greylock, and Conviction, we invite you to be part of our dynamic team aimed at creating the go-to platform for engineers delivering AI products.
THE ROLE
We are seeking an Integrated Marketing Manager to spearhead the strategy and execution of multi-channel marketing campaigns designed to generate a qualified pipeline and enhance our go-to-market strategies. This position is tailored for a strategic marketer with a strong foundation in AI, who excels in transforming campaigns from conception to launch and post-campaign analysis, while skillfully navigating across various channels and teams.
As part of your responsibilities, you will create comprehensive, full-funnel campaign programs that encompass content, paid media, email outreach, events, and web strategies to boost awareness, engagement, and pipeline growth as we scale through FY’27.
About Baseten
Baseten is at the forefront of AI innovation, providing critical inference solutions for leading companies. Our focus on seamless integration between research, infrastructure, and tools makes us a trusted partner for engineers looking to deploy cutting-edge AI applications. Join us as we redefine the landscape of AI product development.