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Senior Paid Media Manager - Social Media Strategies

LaterNew York, New York, United States
On-site Full-time

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Experience Level

Senior

Qualifications

Key Responsibilities:Strategic DevelopmentCreate comprehensive paid social strategies that align with client objectives, translating them into data-driven media plans across platforms such as Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging channels. Collaborate with Account Managers and Services leadership to ensure that paid social recommendations are in line with overarching program strategies and business goals. Project future spending and performance metrics to assist in planning, resource allocation, and investment proposals. Offer strategic insights on creative direction, audience targeting, messaging, and innovative experimentation. Campaig ExecutionOversee the entire campaign lifecycle: from planning and setup to quality assurance, trafficking, testing, and optimization.

About the job

Later stands at the forefront of influencer marketing, empowering brands to craft unforgettable campaigns with confidence. By leveraging authentic creator relationships, reliable insights, and expert support, Later eliminates uncertainty from one of marketing's most significant investments.

Our AI-driven platform is built on over a decade of proprietary data, which includes billions of social interactions and $2.4B+ in verified purchases influenced by creators. This wealth of knowledge enables teams to anticipate successful strategies before launching campaigns.

With a commitment to combining insightful analysis and expert advice, Later empowers brands to select the right creators, manage campaigns effectively, and foster substantial growth in awareness, engagement, and revenue. Trusted by leading brands such as Nike, Wayfair, Unilever, and Southwest Airlines, Later seamlessly integrates creativity with performance, ensuring campaigns not only captivate but also deliver measurable results. Discover more at later.com.

Position Overview:

As a Senior Paid Media Manager within Later’s Professional Services team, you will spearhead the complete paid social strategy and execution for Later Influence clients. You will manage large-scale, multi-platform campaigns, collaborating closely with program and account leaders to drive measurable performance and enhance client growth.

This high-impact role is designed for a paid social expert who excels in dynamic environments, possesses strong analytical skills, and has a proven track record of transforming influencer-driven creative into successful performance metrics. Additionally, you will contribute to developing best practices in paid media, exploring new channels and tactics, and enhancing the skill set of our Services team as we expand.

About Later

Later is a leader in influencer marketing, providing brands with the tools and insights to create impactful campaigns. Our platform harnesses the power of AI and extensive data to guide brands through the complexities of social media marketing, ensuring they connect with the right audiences and achieve measurable results.

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