About the job
About WPP Media
WPP serves as a trusted growth partner for the world's premier brands. Our exceptional talent, reliable data and intelligence, coupled with world-class partnerships—anchored by our pioneering marketing platform, WPP Open—enable clients to navigate change, seize opportunities, and achieve transformational growth.
WPP Media functions as WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale. Through WPP Open and powered by Open Intelligence, clients gain clear insights into where, how, and why their media investments are effective.
For more information, visit wppmedia.com.
Role Summary and Impact
As a Performance Executive, you will play a crucial role in driving client success by assisting your team with the execution and optimization of performance media campaigns across search, social, and display channels. Your strategic management of campaigns will directly influence client revenue growth, identifying opportunities for enhanced performance. Your contributions will significantly impact the overall effectiveness of our clients' marketing strategies, leading to increased brand awareness and customer acquisition.
- Proactively contribute to achieving client performance goals through effective campaign strategies and optimization techniques.
- Conduct comprehensive Search Query Report (SQR) analysis to identify ineffective keywords, implement negative keywords, and optimize bidding strategies for improved campaign efficiency.
- Prepare and present detailed weekly performance reports, analyzing key metrics and translating data into actionable recommendations for campaign enhancement.
- Oversee the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices.

