About the job
As a Junior Amazon PPC Specialist, you will play a critical role in managing and optimizing Amazon advertising campaigns. Your primary goal will be to enhance sales, boost product visibility, and maximize return on ad spend. You will collaborate with seasoned members of the marketplace and marketing teams to implement campaign strategies, monitor performance metrics, and execute necessary optimizations.
The ideal candidate is detail-oriented, analytical, and eager to deepen their knowledge in Amazon advertising and marketplace growth.
Key Responsibilities:
- Assist in the setup, monitoring, and optimization of Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Conduct keyword research to identify growth opportunities for campaigns.
- Help manage bids, budgets, and targeting strategies to enhance campaign performance.
- Track key performance metrics such as ACOS, ROAS, CTR, and conversion rates.
- Analyze campaign data and create detailed performance reports.
- Identify underperforming keywords and products, suggesting optimization strategies.
- Work collaboratively with the Amazon and e-commerce teams to align advertising efforts with product launches and promotional activities.
- Support testing of new ad formats, keyword strategies, and campaign structures.
- Ensure campaigns align with overarching marketplace growth objectives.
- Stay updated on Amazon advertising trends and platform changes.
