About the job
Hello! We appreciate your visit
Are you on the lookout for a new career adventure? Or merely exploring the job market? You might be in the perfect spot!
We are excited to invite a talented Outbound Growth Manager to our Growth team at Lightspeed. In this pivotal role, you will act as a strategic bridge between Marketing and Sales, shaping, developing, and enhancing our outbound sales initiatives. Your dynamic, data-driven approach will be crucial in steering our Go-To-Market strategy across key regions.
***This position is available in London, Amsterdam, Ghent, Berlin, or Paris.***
Key Responsibilities:
Regional Strategy & Targeting: Spearhead the Outbound Sales Strategy for designated regions. Analyze the Total Addressable Market (TAM) and collaborate with Product Marketing to define high-value Ideal Customer Profile (ICP) segments.
Process & Playbook Design: Enhance and optimize the complete outbound sales process, from initial outreach to opportunity generation.
Scoring & Prioritization: Develop and implement a data-driven lead scoring framework that identifies the most viable and high-value prospects, ensuring effective prioritization by sales representatives.
AI Integration: Propel the Go-To-Market strategy by harnessing AI tools and automation platforms to boost lead generation and enablement, enhancing efficiency and personalizing outreach at scale.
Feedback & Alignment: Establish a structured feedback loop with Sales to gain insights on closed-won/lost reasons, facilitating ongoing improvements in messaging and processes.
Sales Territory Optimization: Take ownership of operational decisions regarding lead distribution, territory configuration, and CRM adjustments. Actively manage resources to ensure optimal market coverage and focus on priority accounts.
Internal Stakeholder Management: Forge strong, collaborative relationships with teams across Marketing, Sales, and RevOps to foster consensus and the adoption of new Go-To-Market processes and engagement protocols.
Qualifications:
A minimum of 5 years of experience in a strategic role such as Outbound Sales Manager, Sales Strategy, or Revenue Operations, with a focus on lead generation and prospecting.
Proven ability to blend analytical rigor with creative problem-solving capabilities.
Strong communication and interpersonal skills to interact effectively with internal and external stakeholders.
