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Sales Development Representative at Base.com | Paris, Île-de-France

Base.comParis, Île-de-France, France
On-site Full-time

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Experience Level

Entry Level

Qualifications

We are looking for candidates who possess excellent communication skills, a strong drive for results, and the ability to thrive in a fast-paced environment. Previous experience in sales or customer service is a plus, but we value motivation and eagerness to learn above all.

About the job

Join Base.com, the leading SaaS platform enabling brands and e-commerce merchants to streamline their sales management with over 1500 integrations (marketplaces, CMS, carriers, etc.). As we experience explosive growth, we are looking to expand our French team with exceptional Sales Development Representatives (SDRs). Reporting directly to the Sales Director, you will be the primary driver of growth at Base.com.

Your role is straightforward in concept but challenging in execution:
Generate a massive and consistent volume of qualified opportunities for our Account Executives.

Key Responsibilities

1. Intensive and Multi-Channel Prospecting

  • Implement a prospecting strategy aligned with business objectives (volume of qualified meetings, opportunity creation, market share acquisition).
  • Utilize a variety of channels including cold calls, cold emails, LinkedIn, social selling, and automated sequences.
  • Identify and prioritize prospects based on the Ideal Customer Profile (ICP) including brands, DNVBs, retailers, and omnichannel players.
  • Tailor pitches according to the persona (CEO, e-commerce manager, CTO, marketplace manager, logistics manager).

2. Consistently Generate Qualified Appointments

  • Daily goal: 2 to 3 new SQL meetings per day.
  • Qualify leads based on internal criteria: needs, pain points, budget, timing, tech stack.
  • Master rapid discovery techniques, hooks, and objection management.
  • Ensure seamless handover to Account Executives (notes, context, challenges).

3. Diligently Manage Your CRM Pipeline

  • Maintain a clean, structured, and documented pipeline (HubSpot).
  • Log every interaction: cadences, follow-ups, objections, scoring.
  • Generate and qualify prospect lists (necessary tools, data reliability, etc.).
  • Provide market insights (new players, weak signals, trends).

4. Contribute to Prospecting Campaign Creation

  • Participate in defining sequences, scripts, templates, ICP.
  • Experiment with different messages, angles, and approaches to optimize conversion rates.
  • Collaborate with marketing to enhance campaigns (ABM, nurturing, content).

5. Be a Key Player in Achieving Sales Objectives

  • Work closely with 2 Account Executives in a triad.
  • Align prospecting rhythm with pipeline needs.
  • Be proactive in generating opportunities: if prospecting slows down, growth slows down.

About Base.com

Base.com is an innovative SaaS platform designed to simplify and unify sales management for brands and e-commerce merchants. With a robust integration network and a commitment to customer success, we empower businesses to optimize their sales processes and drive growth.

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