About the job
Join Rosalte as a Search Engine Optimization (SEO) Specialist and be a key player in our mission to amplify digital visibility and foster sustainable growth. We are a dynamic organization dedicated to enhancing the digital presence and brand performance across diverse sectors.
At Rosalte, we prioritize data-driven strategies, ongoing optimization, and sustainable growth practices. As our SEO Specialist, you will be instrumental in enhancing our online reach and driving organic traffic across various platforms.
Job Summary: The SEO Specialist will craft and implement comprehensive SEO strategies aimed at boosting organic search performance, increasing website traffic, and improving digital visibility.
This role encompasses content SEO, technical SEO, e-commerce optimization, and off-page strategies, along with in-depth performance tracking and reporting.
Key Responsibilities:
1. Content SEO
Develop and implement SEO content strategies to enhance organic visibility.
Conduct keyword research and competitor analysis.
Identify high-intent keywords linked to wholesale and bulk purchasing.
Create and optimize landing pages, category pages, and blog content.
Enhance existing content and identify gaps.
Collaborate with the content team for SEO content reviews prior to publication.
2. Technical SEO
Optimize website structure and internal linking.
Identify and resolve technical SEO issues (crawl errors, indexing, duplicates).
Enhance Core Web Vitals and page speed.
Improve mobile usability.
Implement structured data (schema markup).
Manage XML sitemap, robots.txt, and canonical tags.
Work closely with developers on technical enhancements.
3. E-commerce SEO
Optimize product and category pages according to search intent.
Boost product discoverability.
Target long-tail keywords for improved conversions.
Enhance site navigation and category structure.
4. Off-Page SEO
Develop and implement backlink strategies.
Build high-quality backlinks.
Identify partnership opportunities to grow domain authority.
5. Reporting & Analysis
Monitor keyword rankings and SEO performance.
Track organic traffic and user behavior.
Create reports and dashboards.
Analyze SEO data to refine strategies.
