Brand Manager - China

Brand Manager - ChinaAt thatgamecompany, we are celebrated for crafting award-winning, transformative games that resonate deeply with players, such as Journey, Flower, and flOw. Our latest title, Sky, represents our most ambitious endeavor yet—an evolving social experience shaped by a profound humanistic narrative, set within a dynamic global online theme pa…

Join AbbVie as a Senior Brand Manager in our Elite Talent Program, where you'll play a pivotal role in shaping our brand strategy and driving market growth. This program is designed for high-potential individuals who are ready to take their careers to the next level. You will collaborate with cross-functional teams to develop innovative marketing strategies that resonate with our customers and enhance brand visibility.

Marketing PlanningEngage in preparation for new product launches, including setting realistic and attainable objectives, strategies, tactical plans, and sales forecasts for the designated product.Collaborate with the Medical team and other cross-functional teams to create and develop marketing materials such as evidence-based messages, clinical tools, product presentations, handbooks, etc.Participate in joint field visits with the sales team to provide support, analyze customer needs, market trends, and competitive insights.Design and implement marketing programs, campaigns, and tools focused on achieving planned sales and margin targets.Complete both preliminary and final marketing portfolio planning and budgeting, consulting and coordinating to ensure effective regional execution.Product ManagementLead the creation and implementation of brand strategies for assigned products based on market size, opportunities, and competitive landscape to enhance brand image.Direct product promotion and growth initiatives aimed at increasing market share.Determine pricing and positioning aligned with strategic product goals in the target market segment, ensuring timely product rollout based on availability and regulatory timelines.Coordinate with functional management teams to ensure cross-functional alignment of product strategies.Develop training programs aimed at continually enhancing the professionalism of the sales team in the personal and group selling of targeted products.Professional RelationshipIdentify key opinion leaders (KOLs) within the therapeutic area.Lead efforts to build and maintain professional relationships with KOLs.Establish and nurture a national expert network in the therapeutic area to ensure robust expertise for assigned products.Develop a loyal speaker network among KOLs.Cost Control & MonitoringOversee the financial planning process related to product launches, customer satisfaction, scientific leadership, and new business initiatives.Monitor and manage marketing expenditures in accordance with the budget on a monthly basis.Adjust and oversee expense allocations to various regions.

Brand & Communications Manager - GCRJoin AppsFlyer, a leading mobile attribution and marketing analytics platform, as we seek a dynamic Brand & Communications Manager based in Beijing, China. Are you a creative and results-oriented professional in public relations and digital marketing? Do you have a proven track record of securing significant media coverage and managing comprehensive communication strategies? If you are passionate about mobile marketing technology and want to elevate the brand presence of an innovative company transforming the industry, we want to hear from you!In this role, you will leverage your B2B experience—preferably within the mobile or tech sectors—to spearhead our communications initiatives across diverse verticals and markets in the Greater China Region (GCR). You will be responsible for crafting compelling narratives that resonate with industry leaders, media outlets, influencers, and various stakeholders. As a self-starter with a data-driven mindset, you will thrive in a fast-paced environment while effectively leading a team and collaborating with agencies to align regional and global marketing strategies. This position reports directly to the Senior Director of Marketing for GCR.

Founded in 2006 by a group of passionate gamers, Riot Games is committed to creating player-focused game experiences that result in exceptional titles. In 2009, we launched our flagship game, League of Legends, which has since garnered immense popularity, with over 100 million players engaging monthly. Our community of players is at the heart of everything we do, driving us to continuously enhance and expand the League of Legends experience. We are on the lookout for talented, humble, and ambitious professionals who can bring fresh insights to our team. If you're someone who takes gaming seriously and is passionate about innovative play, we want you! We value unique perspectives and encourage experimentation, welcoming those who challenge the status quo. As a Senior Brand Manager for Teamfight Tactics (TFT), you will play a pivotal role in shaping and executing brand and publishing strategies tailored for the Chinese market, in collaboration with Tencent. You will work alongside internal Riot teams and external partners to craft campaigns that resonate with local players while remaining true to our global brand vision. Your contributions will be essential in coordinating brand strategy execution, collecting valuable insights, and fostering alignment between Riot and Tencent, ensuring that our strategic games maintain a robust brand presence and strong player engagement in China.

Join Continental AG as a Brand Communication Manager for the APAC region, where you will play a pivotal role in shaping our brand narrative across diverse markets. Your expertise will drive our communication strategies, ensuring alignment with our corporate goals and enhancing our brand’s presence in the Asia-Pacific region.

About NEOWIZCreating Joyful Gaming ExperiencesAt NEOWIZ, we are passionate about crafting bold and unforgettable gaming experiences that resonate with players. Our culture thrives on curiosity, agility, and a commitment to excellence.We focus on nurturing strong ideas, impeccable execution, and empowering our teams to take ownership of their projects. Our aim? To produce exceptional games continuously and enhance our craft with every new venture.Operating across PC, console, and mobile platforms, we are dedicated to creating genre-defining titles that break new ground and spread joy to players worldwide. If this mission excites you, we would love to connect.Join us in our bold journey and help shape the future of gaming.Position OverviewNEOWIZ is looking for a dynamic and innovative Senior Brand Manager to spearhead the strategic development and implementation of comprehensive marketing strategies, go-to-market plans, and campaigns for our flagship gaming titles in China. As the primary lead for product marketing, you will collaborate closely with the development team and Production Services lead, taking complete ownership of the brand from inception to campaign execution, ensuring alignment with business objectives and player satisfaction.This role demands an in-depth understanding of target audiences and fan communities within China, as well as exceptional leadership skills to coordinate cross-functional teams. You will manage various media channels, digital marketing efforts, and key owned media touchpoints, including websites and other digital properties. The Senior Brand Manager will partner with agencies and internal stakeholders to bring campaigns to life and enhance player engagement. This position reports directly to the Head of Global Publishing, with a dotted line to the Director of Brand Management.The role will be filled through a compliant Employer of Record (EOR) arrangement, ensuring full statutory benefits and protections while closely aligning with NEOWIZ’s global marketing leadership.

Join AbbVie as a Senior Brand Manager in our Elite Reserve Program, where you will play a pivotal role in shaping our brand strategy and driving market success. This position offers an exceptional opportunity for growth and leadership within a dynamic team.As a Senior Brand Manager, you will be responsible for developing and executing innovative marketing strategies, managing cross-functional teams, and leveraging market insights to optimize brand performance. You will also collaborate closely with sales, R&D, and other stakeholders to ensure alignment with our corporate objectives.

Are you a visionary in brand development who is passionate about creating iconic health and wellness brands? We invite you to join us as an Assistant Brand Manager, where you won't just manage but will actively shape the future of our brand.This role offers you the chance to:Design the future of beloved health and wellness products that genuinely impact lives.Lead with intent by transforming data-driven insights into captivating brand narratives that resonate with consumers.Create meaningful impact in a collaborative environment where your innovative ideas come to life.If you are eager to transition from executing strategies to conceptualizing them and wish to leave a lasting impact on brands that truly matter, let's embark on this journey together.Key ResponsibilitiesBrand Ownership & StrategyTake charge of brand ownership, spearheading strategic marketing plans and initiatives to foster growth.Manage and enhance the brand portfolio, launching new products that correspond with health and wellness trends.Drive consumer demand through comprehensive market, channel, and consumer insights.Develop an annual calendar of events and initiatives to create an impactful brand strategy.Cross-Functional CollaborationCollaborate closely with teams in R&D, Sales, Digital Marketing, and Marketing Affairs to implement customer-focused initiatives.Strategic PlanningFormulate pricing and sizing strategies for products.Design and drive customized communication plans for various sales channels.Develop promotional plans aligned with brand objectives.Consumer Relationship ManagementEnhance lead acquisition and consumer retention to boost sales growth.Foster consumer relationships through targeted engagement initiatives.Market Insight & AnalysisBecome the expert on your brand and its market landscape through data analysis, field visits, and consumer engagement.Evaluate market and business data to track trends against action plans.Utilize third-party data to monitor competitor performance and discover growth opportunities.Provide data-informed recommendations to cross-functional teams.QualificationsWho We Are Looking ForEducation/ExperienceBachelor’s Degree in Marketing, Business Management, or a related field.A minimum of 6 years of comprehensive marketing management experience, including strategic planning and execution.Preferred experience in FMCG, retail (FMCG), or health supplement sectors.Experience in category management or consumer marketing.

As the Brand Publishing Manager for Sky China, you will play a pivotal role in shaping our gaming community and expanding our brand presence in the Chinese market. Based in the vibrant city of Shanghai, you will be instrumental in developing and executing innovative marketing strategies for our acclaimed titles, including the highly immersive and socially engaging game, Sky.You will collaborate with various teams to drive growth, optimize community engagement, and enhance user acquisition. Your expertise will help us connect deeply with our audience, ensuring that our narrative-driven gaming experiences resonate powerfully and meaningfully.

Riot Games, established in 2006 by a collective of devoted gamers, is driven by the belief that player-centric development can yield extraordinary games. In 2009, we launched League of Legends, which achieved global acclaim and still ranks among the world's most-played games, engaging millions of players every month. Our players are at the core of our mission, motivating us to challenge our limits, refine our skills, and explore new possibilities in creating exceptional gaming experiences. The Brand Management team at Riot is dedicated to building and safeguarding player trust, igniting curiosity, and articulating the significance of our games and experiences. We are convinced that a powerful brand resonates with players, narrates an authentic story, and guides them to unforgettable experiences. As the Senior Manager of Brand Management for League of Legends: Wild Rift, you will oversee the comprehensive brand narrative and the global product marketing strategy for Wild Rift. You will cultivate a profound understanding of our current player base and potential audiences, navigating a dynamic competitive and cultural landscape. Leading a skilled team of brand managers, you will create bold, culturally relevant, and player-focused integrated experiences—experiences that captivate the imagination, foster long-term engagement, and extend Wild Rift’s global presence. This role requires both strategic insight and hands-on involvement. You will engage at a senior level while embodying the curiosity, analytical precision, and flexibility necessary to continuously enhance campaign effectiveness and player engagement. As a collaborative leader, you thrive in uncertain environments, mentor team members to facilitate their growth, and connect diverse teams to achieve results that surpass what any single discipline can accomplish. In this role based in Shanghai, you will collaborate closely with regional publishing teams and partners at Tencent to synchronize strategies, boost market presence, and ensure the Wild Rift brand meaningfully evolves across varied global audiences.

Join A&F Brands as a Store Management Trainee in Shanghai, where you will have the opportunity to develop your leadership skills in a dynamic retail environment. You will work closely with seasoned managers to learn the ins and outs of store operations, customer service excellence, and team leadership.

We are seeking a dynamic and innovative Lead for our Brand Experience B2B division in the APAC region. In this pivotal role, you will drive brand strategy and enhance brand presence among B2B partners, ensuring that our ethos resonates through every interaction. You will collaborate with cross-functional teams to create impactful marketing campaigns, elevate brand storytelling, and develop long-term partnerships. This is an exciting opportunity to shape the future of our brand in a rapidly growing market.

Join the dynamic team at Abercrombie & Fitch as a Brand Representative at our Shenzhen Bay MixC location! In this role, you will be the face of our brand, engaging customers with exceptional service and product knowledge. Your passion for fashion and commitment to creating a welcoming environment will drive sales and enhance the customer experience.

Join the dynamic team at Hollister Co. as a Brand Representative in our Joy City location in Beijing. We are looking for passionate and enthusiastic individuals to connect with our customers, represent our brand values, and provide an exceptional shopping experience. As a Brand Representative, you will engage with customers, showcase our latest collections, and help foster a positive in-store atmosphere. If you have a flair for fashion and love to help others find their unique style, we want to hear from you!

Join the vibrant team at Hollister Co. as a Brand Representative in Wuhan Xintiandi! We're looking for enthusiastic individuals who are passionate about fashion and customer service. As a Brand Representative, you will create memorable shopping experiences for our customers, embodying the spirit of our brand through your style and energy.Your role will involve assisting customers, maintaining store presentation, and driving sales through positive interactions. If you have a love for fashion and enjoy working in a fast-paced environment, we want to hear from you!

Role overview Hollister Co., part of Abercrombie & Fitch Co., is looking for a Brand Representative at the Art Park store in Beijing. This position focuses on creating a positive and welcoming atmosphere for every customer, while sharing a real interest in current fashion. What you will do Greet customers and offer assistance throughout their shopping experience Help maintain store displays and ensure the presentation stays fresh Encourage brand loyalty by sharing up-to-date trend knowledge Use creativity and personal style in daily interactions What we value Genuine enthusiasm for fashion and customer service Creativity and openness to expressing individuality Teamwork and a collaborative approach This role is based in Beijing at Hollister Co.'s Art Park location.

Join Abercrombie & Fitch as a Fashion Consultant and become a vital part of our brand's legacy. As a Brand Representative, you will engage with our customers, helping them discover the latest trends while providing exceptional service. You will embody the Abercrombie spirit, showcasing our brand values and style through your interactions.

Role overview The Brand Representative Lead at Hollister Co. in Beijing plays a key part in supporting both customers and fellow team members on the sales floor. This position helps shoppers discover styles that match their preferences and keeps the store aligned with the brand’s visual and service standards. The role also involves setting the tone for customer interactions and maintaining a positive in-store atmosphere. What you will do Guide and support a team of Brand Representatives during daily store operations Engage directly with customers, offering styling advice and product suggestions Maintain a welcoming and well-presented store environment Promote strong customer service practices throughout the team Requirements Interest in fashion and retail Comfort working as part of a team Experience leading or mentoring others is a plus Enjoys interacting with customers in a busy retail setting This position is based in Beijing with Abercrombie & Fitch Co. for the Hollister Co. brand.

Join our dynamic team at Abercrombie & Fitch as a Fashion Consultant/Brand Representative at our Riverside 66 location in Tianjin. In this role, you will be the face of our brand, providing excellent customer service while helping customers find the perfect styles to express their individuality. You will engage with customers, understand their needs, and deliver tailored fashion advice to enhance their shopping experience.