About the job
The General Manager of Brand & Marketing for University Partnerships Australasia (UPA) is responsible for steering the strategic vision, integration, and performance of brand and marketing initiatives across our Australian university partnerships.
This executive role is pivotal, working at the nexus of brand development, commercial expansion, and university collaborations, where you will shape impactful outcomes across diverse institutions and markets.
Reporting to the Executive General Manager of Sales & Marketing (UPA), and with a functional reporting line to the Group Chief Marketing Officer, you will drive robust growth strategies while ensuring alignment with the branding strategies of partner universities. As a vital member of the University Partnerships leadership team, you will advocate for marketing as a key growth driver within the organization.
Your collaboration with university Chief Marketing Officers, executive leaders, and global teams will be instrumental in unlocking growth, enhancing brand equity, and achieving strong pipeline and conversion results. You will develop integrated strategies and campaigns that elevate awareness, engagement, and enrollment in targeted markets.
