About the job
About the Opportunity
Join Contentful's Professional Services team as a Senior Personalization Solution Architect. This pivotal role seeks a seasoned expert in personalization and experimentation, someone who has successfully built, managed, and scaled personalization initiatives in production environments. Your technical expertise will be crucial in implementing these strategies within contemporary, composable architectures.
This position is not suited for generalist Solution Architects; it demands strong convictions and substantial real-world experience in audience strategy, decision-making, experimentation, and measurement. You will leverage this experience to design and execute high-quality technical implementations using Contentful Personalization.
In collaboration with customer engineering, product, and marketing teams, you will craft and deploy sophisticated personalization and experimentation solutions. You will also act as a customer-facing extension of Contentful’s Product and Engineering teams, aiming to mitigate implementation risks, enhance time-to-value, and foster tighter feedback loops into product development—particularly for intricate personalization scenarios.
What to Expect
Leadership in Personalization & Experimentation Domain
- Lead the comprehensive design of personalization and experimentation initiatives, which include:
- Audience and segmentation strategies informed by behavioral, contextual, and first-party data.
- Decisioning models that effectively balance relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) established with clear hypotheses and success metrics.
- Develop scalable personalization strategies, incorporating:
- Guardrails to minimize over-personalization, bias, and compromised user experiences.
- Strategies for global, multi-brand, or multi-region deployments.
- Considerations regarding targeting precision, latency, and operational complexity.
- Establish measurement strategies that connect user behavior, decisioning logic, exposure, and business outcomes.
- Serve as a domain authority on personalization and experimentation during customer interactions, guiding both technical and non-technical stakeholders through best practices, limitations, and tradeoffs.
Technical Solution Architecture & Hands-On Implementation
- Architect and implement end-to-end personalization solutions.
