Qualifications
To be successful in this role, candidates should possess:A Bachelor’s degree in Finance, Statistics, Business, or Mathematics. Over 5 years of experience in consumer digital and content marketing, with a strong focus on analytics. Familiarity with web-tracking performance tools and metrics such as Omniture, SiteCatalyst, WebTrends, Google Analytics, and Marketo. Proven experience in utilizing data to develop analytics and reporting that benchmarks and measures the performance of branding, marketing, and loyalty programs. Strong proficiency in data modeling and making strategic recommendations for customer segmentation and digital marketing execution. Knowledge of consumer behavior analytics benchmarks. Proficient in analytics tools and Microsoft Office, especially Excel. Strong SQL skills, including command and query scripts.
About the job
As a Web Analytics Manager, you will play a pivotal role in shaping our strategic web initiatives through insightful analytics and comprehensive reporting. This position is ideal for a proactive self-starter who thrives in a collaborative environment and possesses a strong analytical mindset.
You will work closely with various teams, gaining visibility with management and key strategic leaders. Your expertise will be crucial in data mining and developing key business-driver reporting that informs decision-making and enhances our overall strategy.
In this role, you will also engage with internal stakeholders to cultivate digital development plans and oversee the execution of testing initiatives. Your ability to interpret large datasets and present actionable insights will be vital in guiding the Director of Marketing with strategic recommendations.
About jobstorestaffing
Join our client, a leader in developing innovative, high-quality proprietary products found in millions of homes and commercial buildings worldwide. They are currently seeking an experienced Web Analytics Manager for an immediate contract opportunity at their Broomfield, CO, location. Pay range for this position is between $25 to $40 per hour (DOE).