About the job
Jobgether seeks a CRM Data & Insights Analyst to support a partner in Kenya’s iGaming sector. The focus is on transforming CRM campaign data into insights that guide marketing decisions and help strengthen customer loyalty.
Role overview
This analyst role involves working with data from email, push notifications, and SMS campaigns. The aim is to uncover trends and patterns that can improve how marketing teams connect with customers.
Main responsibilities
- Review and analyze CRM campaign data across multiple channels, including email, push notifications, and SMS
- Provide clear, actionable recommendations to marketing teams based on campaign results
- Test different communication strategies to boost customer engagement
- Collaborate with CRM, product, and technology teams in an international context
Requirements
- Experience using data analysis tools to interpret complex datasets
- Skill in linking analytics to broader business and marketing objectives
- Strong business understanding paired with technical ability
- Comfort working in a collaborative, data-driven setting
Location
This position is based in Kenya.

