About the job
As a Digital Campaign Manager at Nearmap, you will play a pivotal role in executing and managing impactful digital marketing campaigns. This position is perfect for an astute digital marketer with a penchant for transforming global strategies into tangible outcomes.
Reporting to the Director of Digital Marketing and collaborating with the Global Digital Marketing team, you will be responsible for orchestrating multi-channel campaigns targeting various sectors including insurance, government, and commercial in both North America and Australia/New Zealand. Your collaboration with paid media agencies, the marketing automation team, and growth marketing stakeholders will ensure that all campaigns are developed according to specifications, accurately tracked, and continuously optimized for maximum pipeline performance.
At this critical juncture in Nearmap’s growth journey, you will drive our investment in Account-Based Marketing (ABM) infrastructure, attribution accuracy, and the performance of paid channels. If you thrive in complex environments and are passionate about making a measurable business impact, this role is tailored for you.
Key Responsibilities
Your primary focus will be on campaign orchestration and execution. You will convert digital strategy briefs into fully operational campaigns across various platforms such as LinkedIn paid ads, Google Ads, programmatic display, and 6sense ABM. Responsibilities include campaign setup, audience targeting, creative trafficking, UTM governance, and Salesforce campaign mapping.
On the ABM front, you will implement account-based programs utilizing 6sense, coordinating intent signals, target account lists, and personalized ad experiences to enhance the sales pipeline across key sectors. You will ensure that segment logic, suppression lists, and engagement triggers are effectively configured and maintained.
Your role will also involve managing daily interactions with agency partners for paid media execution, ensuring that deliverables, timelines, and performance benchmarks are met. You will act as the operational link between agency outputs and internal stakeholder expectations.
Reporting and attribution are essential components of your role. You will maintain tracking hygiene for campaigns and ensure that investments correlate directly with pipeline outcomes. Regular performance reports will be generated for the business, providing transparent insights into what is successful and what may need adjustments.
