About the job
The Intermediate Social Media PPC Specialist at talent-engine focuses on building and executing paid social media campaigns that help clients grow their online presence and generate leads. This full-time position offers flexible remote or hybrid work, but regular in-person meetings in Westville, KwaZulu-Natal are required. A stable internet connection is necessary to meet the demands of the role.
What you will do
- Design and manage paid media strategies for Facebook, TikTok, and Instagram.
- Create and refine ad creatives to boost engagement and conversion rates.
- Use advanced targeting tools to reach specific audience segments.
- Oversee and adjust advertising budgets across multiple campaigns.
- Track campaign results, preparing detailed reports and analysis.
- Run A/B tests to improve ad performance and achieve campaign goals.
- Stay updated on changes, trends, and best practices in social media advertising.
- Work closely with digital campaign managers, designers, and other social media professionals to coordinate campaign efforts.
- Ensure all campaigns comply with the advertising policies of each platform.
- Analyze campaign data to spot trends and identify areas for improvement.
- Offer strategic recommendations based on performance insights.
- Prepare and deliver campaign reports to clients twice a month and monthly.
- Lead monthly online strategy sessions with clients.
- Manage SMS and Email Marketing campaigns from audience segmentation and content creation to scheduling and performance review.
- Host monthly virtual meetings to review past results and plan upcoming strategies.
Work environment
This role is based in Westville, KwaZulu-Natal, with options for remote or hybrid work. Attendance at in-office meetings is required. Reliable internet is essential for daily responsibilities and client communications.
