About the job
As a Social Media PPC Specialist at talent-engine, your core mission is to craft and implement innovative social media strategies that elevate our clients' online presence and drive lead generation. This role requires seamless collaboration with a dynamic team of social media experts, digital campaign managers, and creative designers to ensure impactful campaigns.
This position is a full-time opportunity with the flexibility of remote or hybrid work arrangements, although attendance at the Westville office is expected once a week for team meetings. A reliable internet connection is essential for fulfilling your responsibilities effectively.
Key Responsibilities:
- Design and implement paid media strategies across platforms like Facebook, TikTok, and Instagram.
- Develop and refine ad creatives to maximize audience engagement and conversions.
- Leverage advanced targeting techniques to connect with relevant audience segments.
- Efficiently manage advertising budgets across multiple campaigns.
- Track campaign performance and generate comprehensive reports and insights.
- Conduct A/B testing to enhance ad effectiveness and meet objectives.
- Stay informed about platform changes, industry trends, and advertising best practices.
- Foster collaboration with cross-functional teams and ensure effective communication.
- Adhere to platform advertising policies and guidelines.
- Analyze performance metrics to uncover trends and areas for optimization.
- Provide actionable suggestions for campaigns based on performance data.
- Deliver detailed reporting to clients on a bi-monthly and monthly basis.
- Engage with clients in monthly strategy sessions via online meetings.
- Oversee the complete execution of SMS and Email Marketing campaigns, including audience segmentation, content creation, scheduling, and performance analytics to enhance engagement and conversions.
- Lead monthly virtual meetings to review past campaign outcomes and align on future strategies.
