About the job
The Manager - Programming Strategy & Insights (Qualitative) at jiostar will focus on analyzing consumer sentiment and feedback for Star Bharat. This role covers both long story arcs and individual show tracks, using qualitative research to inform programming decisions. Based in Mumbai, the position plays a key part in shaping content strategy through insights gathered from audience reactions.
Team context
The Programming Strategy & Insights team leads primary and secondary consumer research projects. Their work includes studying audience behavior, tracking societal trends, and evaluating how channels and shows perform. The team also contributes to marketing and communication research, supporting a range of business needs.

