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Market Research Analyst

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Qualifications:Demonstrated experience in market research analysis specifically for technology products and their vendors. Strong ability to interpret extensive data sets while managing multiple tasks efficiently. Exceptional communication and presentation skills. Proficient in SQL, MS Excel, and basic Python scripting. Familiar with search engines, web analytics, and business research tools. Experience with CRM programs. Solid understanding of data collection methodologies. Experience with data warehousing, modeling, and mining. Strong analytical and critical thinking capabilities. Bachelor's degree in Engineering or an MBA with a technical background related to data.

About the job

DemandMatrix is seeking a dedicated Market Analytics Quality Control Analyst to generate and validate technographics data, identify product keywords, and monitor emerging technologies. The role requires a solid understanding of various technologies, their adoption, and the ability to differentiate similar technology products based on nuanced features through competitive analysis.

Key Responsibilities:

  • Interpret business objectives tailored for marketing and sales teams of technology product vendors, designing effective research methods to discover and validate technographics data generated by our systems.
  • Gather data on technology products, vendors, consumers, competitors, and the marketplace, consolidating this information into actionable insights, reports, and presentations to inform recommendations.
  • Utilize both modern and traditional data analysis methods to compile and interpret data.
  • Conduct online market research and systematically catalog findings into databases.
  • Critically evaluate program methodology and key datasets to ensure accuracy in data releases and the integrity of the release angle.
  • Stay informed on market trends and external research, implementing best practices in all analyses.

About DemandMatrix

DemandMatrix is a pioneering technology company specializing in AI, machine learning, and big data solutions. Our mission is to empower B2B technology marketing, sales, and product management teams by enhancing the relevance of their outreach efforts. With a rapidly growing workforce of over 120 employees across Pune, the US, and Australia, we are on the lookout for passionate individuals eager to build a rewarding career in the high-tech industry.

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