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Marketing Research Analyst

MindlanceBaltimore
On-site Contract

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Experience Level

Mid to Senior

Qualifications

Proven experience in conducting marketing research. Strong analytical skills with the ability to interpret complex data. Excellent communication skills for presenting insights and recommendations. Ability to work collaboratively within a team and across departments. Proficiency in research methodologies and data analysis tools.

About the job

Job Title: Marketing Research Analyst

Location: Charles Center Plaza, Baltimore, Maryland-21203

Duration: 12+ Months

Position Overview:

We are seeking a skilled Marketing Research Analyst to provide critical research support across various departments. The ideal candidate will focus on projects related to customer segmentation, advertising optimization, branding initiatives, and customer satisfaction studies. You will utilize data insights to drive key strategic business decisions and enhance organizational performance.

Key Responsibilities:

  • Design and execute comprehensive research plans, including methodology and timelines.
  • Develop discussion guides, screeners, and facilitate focus group research.
  • Maintain monthly updates to the Research Repository, consolidating survey results.
  • Engage in questionnaire design and programming to ensure effective data collection.
  • Conduct in-depth data analysis, synthesizing key insights and learnings.
  • Communicate findings and strategic insights to provide actionable business recommendations.

Qualifications:

  • A minimum of 3 years of experience in marketing research or a related field.

Education:

  • Bachelor’s Degree in Marketing, Business, or a related discipline.

About Mindlance

Mindlance is a nationally recognized recruiting company that collaborates with leading employers across the United States. We pride ourselves on connecting talented professionals with outstanding career opportunities. Explore more about us at mindlance.com.

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