About the job
Join Atec Spine as a Product Manager for IX Intraoperative Technology! In this pivotal role, you will operate with minimal supervision to identify and execute product strategies, develop comprehensive marketing plans, and oversee all facets of product management. Your mission will be to ensure that both existing and new products align with our company's objectives and expectations through effective market launches and rigorous sales forecasting.
Key Responsibilities:
- Craft and implement tailored product marketing campaigns, establishing both short- and long-term objectives, conducting market research, analyzing competitive positioning, and performing ROI assessments.
- Evaluate market trends and buyer behaviors, making necessary adjustments to product strategies to enhance performance.
- Construct and present compelling business cases to support the introduction of new products.
- Manage all marketing activities related to your product line, including project management, market launches, and ongoing surveillance.
- Explore opportunities for product line extensions, revisions of labeling, and other initiatives aimed at maximizing the value and profitability of the product portfolio.
- Continuously seek innovative solutions for your assigned product line.
- Generate high-quality sales materials, streamline customer service processes, and optimize manufacturing operations to bolster the product line.
- Develop and track accurate sales forecasts while collaborating with various departments to ensure an effective product mix throughout the product lifecycle.
- Stay informed on competitive landscapes by regularly reviewing scientific literature, engaging with field sales personnel, attending surgeries, and participating in scientific meetings.
- Create product presentations, surgical techniques, and white papers that support sales and corporate marketing initiatives.
- Monitor product development progress, soliciting input from engineering, manufacturing, regulatory affairs, and other relevant departments to ensure efficient execution of the strategic plan.
- Work closely with sales teams to provide exceptional product support for new launches, training programs, and key account management.
- Build and maintain strong relationships with consulting physicians and stakeholders.
- Collaborate with managers and directors from other product lines to understand the interconnectedness of product portfolios.
- Support the Medical Education department by assisting in the planning and execution of training courses for surgeons and sales teams, including didactic sessions and cadaver labs.

