Qualifications
Key Responsibilities:Retail Product Strategy: Craft a successful range of retail prepared meals, including core SKUs and seasonal offerings, while identifying expansion opportunities based on market research and retailer needs. Portfolio Lifecycle Management: Analyze existing meal offerings, assess sales performance, and utilize consumer feedback and market trends to refine our product assortment. Formulation & Specification Management: Guarantee the consistency and availability of our retail product range through effective planning of formulations, ingredients, and packaging changes. Packaging Design: Lead the design of retail product packaging to ensure alignment with the HelloFresh brand and compliance with retailer standards. Sales Support: Act as the product specialist during meetings with retailers, providing insights on performance, industry trends, and opportunities for product development. Cross-Functional Management: Collaborate closely with product development teams to enhance understanding of DTC strategies and consumer insights.
About the job
Join Our Team as a Retail Product Manager!
HelloFresh is excited to announce our growing presence in the retail sector through our Factor_ brand, where we offer nutritious meals in brick-and-mortar stores. We are looking for an innovative, strategic, and data-driven Retail Product Manager to lead our Retail Prepared Meals and related food and beverage categories. In this critical role, you will oversee the complete retail product lifecycle—from category strategy and formulation management to packaging design and ongoing portfolio optimization. As a product expert and a vital connector across teams, you'll collaborate with Sales, Operations, DTC Product, and Nutrition to align deep consumer insights with retailer expectations. Your primary goal is to develop a compelling, scalable retail portfolio that captures attention on shelves, accelerates sales for our partners, and fosters lasting brand loyalty through customer-focused innovation.
About HelloFresh
HelloFresh is a leading meal kit company dedicated to delivering fresh, delicious, and easy-to-cook meals to our customers. With a focus on sustainability and quality, we provide a range of meal options that cater to diverse dietary lifestyles.