About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where you will leverage your extensive expertise in personalization and experimentation. This position is for a hands-on practitioner who has successfully built, managed, and scaled personalization initiatives in production environments. You will possess the technical skills necessary to implement these programs within modern, composable architectures.
This role is not for generalists; it demands strong opinions and substantial real-world experience in audience strategy, decision-making, experimentation, and measurement. You will be expected to design and deliver high-quality technical implementations using Contentful Personalization.
You will collaborate closely with customer engineering, product, and marketing teams to create and implement advanced personalization and experimentation solutions. Your efforts will minimize implementation risks, expedite time to value, and enhance feedback loops into product development, particularly for complex personalization use cases.
What to Expect?
Personalization & Experimentation Domain Leadership
- Take ownership of the end-to-end design of personalization and experimentation programs, including:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Experience decisioning models that effectively balance relevance, performance, and governance.
- Robust experimentation frameworks (A/B, multivariate, holdouts) with defined hypotheses and success metrics.
- Develop scalable personalization strategies that include:
- Guardrails to avoid over-personalization, bias, and negative user experiences.
- Strategies for global, multi-brand, or multi-region implementations.
- Considerations for trade-offs among targeting precision, latency, and operational complexity.
- Establish measurement methodologies that link:
- User behavior to decision-making logic, exposure, and business outcomes.
- Act as a recognized authority in personalization and experimentation during customer engagements, guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement comprehensive personalization strategies...

