About the job
We are seeking a talented and experienced Senior Web Analytics Specialist to join our dynamic team. In this role, you will leverage your expertise in web analytics to drive data-informed decisions that enhance our digital marketing strategies and elevate user experiences. Your insights will play a crucial role in optimizing our online presence and improving overall business performance.
Key Responsibilities:
- Analyze web traffic data and user behavior to provide actionable insights.
- Develop and maintain dashboards and reports to track key performance indicators.
- Collaborate with cross-functional teams to implement data-driven strategies.
- Conduct A/B testing and other experiments to optimize user journeys.

