Programmatic Media Planner

At SeatGeek, we believe that live events create unforgettable experiences that connect people. Our innovative technology and fan-centric approach are revolutionizing the ticketing industry.We are seeking a skilled Programmatic Media Planner to oversee the daily planning, execution, and reporting of our programmatic and other paid media initiatives. In this r…

WHO WE ARECrossmedia is a leading global independent media agency dedicated to executing media and business with integrity, driven by our core values of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in New York in 2000, we have grown to become one of the largest minority-owned full-service media planning and buying agencies in the United States. Our team consists of over 500 professionals worldwide, all committed to expanding our vision with purpose.We focus on fulfilling the essential role of a media agency: crafting innovative connections between brands and audiences across all channels and budgets. Our values guide us in earning our clients' TRUST through transparency in our media practices and objective decision-making. We utilize REASON and logical thinking to tackle our clients' most pressing business challenges. The Pursuit of HAPPINESS is paramount; we prioritize the well-being and growth of our colleagues, evidenced by our numerous initiatives, clubs, and cultural events. For the past seven years, we have proudly been recognized as one of Ad Age's Best Places to Work.With offices in New York and Philadelphia, alongside a presence in London and Germany, we serve an impressive roster of clients, including U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, and the American Cancer Society.YOUR ROLEWe are on the lookout for a talented Supervisor, Programmatic to join our One Marketplace team in our New York office, adopting a hybrid work approach. This role is perfect for an individual who thrives in the technical aspects of campaign planning and is a resourceful problem solver.

Join our dynamic team at Mediabrands as a Media Planner, where you'll play a crucial role in shaping media strategies for our diverse client portfolio. As a Media Planner, you will analyze market trends, develop innovative media plans, and collaborate with clients to ensure effective implementation of campaigns that drive results.

Join Crossmedia Inc. as a Media Planner and play a crucial role in shaping strategic media campaigns. You will collaborate with clients and internal teams to develop innovative media strategies that optimize brand exposure and engagement. Your expertise in analyzing market trends and consumer behavior will drive effective decision-making and ensure that our media plans deliver exceptional results.

WHO WE ARECrossmedia Inc. is a leading global media independent, dedicated to executing media and business with integrity, driven by our core values of TRUST, REASON, and the pursuit of HAPPINESS. Established in New York in 2000, we stand as one of the largest minority-owned full-service media planning and buying agencies in America. With a team of over 500 Crossmedians worldwide, we aim to grow meaningfully and ethically.At Crossmedia, we emphasize the essential role of media agencies in forging innovative connections between brands and audiences across various channels and budgets. We operate transparently and uphold our values in every decision we make. By ensuring media transparency, we earn our clients' TRUST, while applying rational thinking to tackle their most pressing business challenges. We genuinely care about the HAPPINESS of our team and invest in their professional and personal development through various initiatives, clubs, and cultural events. This commitment has earned us recognition as one of Ad Age’s Best Places to Work for seven consecutive years.Our offices are located in New York and Philadelphia, with employees in over 25 states, as well as international offices in London, Toronto, and Germany. Our diverse client portfolio includes reputable names such as U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangement, and more.YOUR ROLE:We are seeking a full-time Temporary Media Planner from March through June. In this role, you will focus on the development of strategic media plans and the overall narrative, encompassing tactical details and campaign performance.A successful Media Planner will be resourceful, organized, and enthusiastic throughout the planning process. Strong communication skills are essential, as you will work collaboratively with various teams to ensure seamless execution.

As a Programmatic Manager at Mediabrands, you will lead innovative strategies in the programmatic advertising space, utilizing data-driven insights to optimize campaigns. Your role will involve collaborating with cross-functional teams to enhance programmatic media performance and drive client success. You will be responsible for managing a team, ensuring effective execution of campaigns, and maintaining strong relationships with key stakeholders.

Are you passionate about media strategy and eager to make a difference? Join Blue State's Media Team by submitting your application here. Although this is an 'evergreen' job posting, your interest is valuable to us. While we may not be conducting interviews immediately, we are excited to connect with talented individuals who align with Blue State's mission.If you found this opportunity through LinkedIn, please note that we classify it as an evergreen role; LinkedIn may not specify this distinction.Key ResponsibilitiesCraft and implement innovative media strategies that link engagement to business results. As a Media Planner, you will design and execute both digital and traditional advertising strategies for clients ranging from prominent nonprofits to political advocacy groups and major brands.This role is ideal for you if you possess a blend of strategic thinking, creativity, and analytical skills. You will effortlessly transition from client presentations to in-depth analyses of campaign performance while converting client objectives into actionable media plans. You are fluent in industry jargon, utilizing terms like DSP, CPA, IVT, ROAS, and AVOC, and can communicate these effectively to clients and team members.Your extensive experience in paid media will inform your contributions, complemented by your digital curiosity and innovative mindset that will introduce fresh ideas to the team.About Blue StateBlue State is a purpose-driven agency dedicated to partnering with leading causes, brands, and campaigns to create meaningful change. Collaborating with organizations such as Google, UNICEF, Amnesty International, and Oxfam, we transform the way brands and causes raise funds, influence policy, build platforms, and cultivate communities of supporters. With over 150 employees across the US and London, our team is composed of some of the most creative and analytical minds from the political, nonprofit, and branding sectors.A Day in the LifeDevelop media plans and recommendations that align with client objectives, ranging from direct response initiatives to advocacy and awareness goals.Manage live media campaigns, overseeing budgets, pacing, collaborating with team members and external vendors for campaign optimization, and providing insightful recommendations to clients.

Company Overview At Mediabrands, we harness the transformative power of media to revolutionize our industry and enhance the consumer experience for brands. By striking a balance between what connects people and what differentiates them, we help brands like Nike, Amazon, Merck, and T-Mobile achieve Fame and Flow. Our commitment to media responsibility drives us to create plans that reflect the diversity of our communities, promote brand safety, and encourage sustainability. We celebrate diversity within an inclusive environment where our 6,000+ talented professionals across 90+ markets feel acknowledged and valued. Our vision is to not only build a better media company but also contribute to a better media industry and a better world. We promise to see, celebrate, and elevate the unique qualities of every individual, connecting our team members with meaningful career journeys just as we do for our brands and clients. Our core values, represented by the four I's in Initiative, guide our behaviors and practices.

Company Overview At mediabrands, we harness the transformative power of media to redefine our industry and enhance the consumer experience for brands. Our mission is to celebrate the connection between culture and individuality, fostering brand recognition and customer engagement. We proudly collaborate with industry giants such as Nike, Amazon, Merck, and T-Mobile, ensuring our media strategies reflect the rich diversity within our communities while prioritizing brand safety and sustainability. We are committed to creating an inclusive environment where over 6,000 talented individuals across more than 90 markets feel valued and empowered. Our vision extends beyond simply being a great media company; we aspire to contribute to a better media industry and a better world. We promise to recognize, celebrate, and elevate the unique qualities of each individual within our organization, just as we do for our clients. Through meaningful connections and career journeys, we aim to build fulfilling careers for our team members. At mediabrands, our core values are embodied in the four I’s of Initiative, representing our commitment to innovation, integrity, inclusion, and impact.

Business Overview Mediahub is a leading global media agency, home to over 1,000 talented professionals worldwide. As an award-winning agency, we specialize in partnering with brands that are disrupting the status quo. Our mission is to challenge traditional media practices in a rapidly evolving landscape, ensuring maximum return on investment for our clients. We focus on redefining key fundamentals in audience creation, brand purpose, creativity, and digital platforms. Recognized as Media Agency of the Year by prestigious publications such as Adweek, Ad Age, and Campaign, Mediahub leverages the purchasing power of Magna Global and the robust data capabilities of Acxiom. Position Summary The Design team at Mediahub is dedicated to cultivating strong client relationships that lead to positive business outcomes. By deeply engaging with our clients, we identify strategic growth opportunities and craft media recommendations that keep them at the industry's forefront. Our leadership is driven by values of curiosity, collaboration, and diversity, supported by the talented individuals that empower our global challenger brand. We thrive on innovation, problem-solving, and a shared passion for our work. Candidates who embrace change and are adept at navigating the evolving technological landscape will excel in this role. Strong data analysis, communication, and organizational skills, along with collaborative confidence, are essential. The Media Planner will play a vital role in managing day-to-day client media plans and budget tracking, including flowcharts and budget trackers. This role involves ensuring clients sign accurate and timely Media Authorizations prior to media buys. The Media Planner will also monitor client and industry trends, report on media plan performance, and analyze competitive activities to provide valuable insights and opportunities for clients.

Cross Media Inc. seeks a Programmatic Buyer based in New York, New York. This position focuses on managing and optimizing programmatic advertising campaigns, using data to drive results and ensure smooth delivery across multiple platforms. Key responsibilities Set up, monitor, and adjust programmatic ad campaigns to align with client goals Review and analyze campaign data, spotting trends and areas for improvement Collaborate with teams across the company to design and launch campaigns that fit client objectives Help increase brand visibility and audience engagement through digital channels Requirements Background in programmatic buying and campaign management Keen attention to detail with strong analytical skills Ability to work well with colleagues from various departments Comfortable using data to inform decisions and optimize campaign performance

Join Town Hall, a dynamic and rapidly expanding digital media agency dedicated to supporting higher education and mission-driven brands, as a Media Planner specializing in Paid Social. In this role, you will be the strategic mastermind behind paid social campaigns for a diverse portfolio of clients.If you possess a balanced blend of strategic thinking, analytical prowess, and exceptional communication skills, you'll excel in this position. Your ability to link paid social performance across various stages—awareness, consideration, and conversion—to tangible business outcomes will empower you to present insights confidently to senior-level marketers.Our office is situated in the vibrant heart of Midtown Manhattan, where we embrace a collaborative in-office work culture four days a week (Monday through Thursday).

About Gen Digital Gen Digital is a global company focused on digital freedom, with well-known brands such as Norton, Avast, LifeLock, and MoneyLion. Nearly 500 million users across more than 150 countries rely on Gen Digital for cybersecurity, online privacy, identity protection, and financial wellness solutions. The team is united by a commitment to helping consumers protect and manage their digital and financial lives. Gen Digital values smart, bold contributors who use technology to drive results. The company offers flexibility, generous time off, competitive pay, and a range of wellness programs to support career growth. Gen Digital encourages a customer-focused culture that values debate, experimentation, and learning. Diverse perspectives and experiences are seen as strengths here. Role Overview: Senior Media Buyer – Programmatic & Native Advertising This role centers on growing Gen Digital’s presence in Native and Programmatic advertising. As the company prepares to launch new business lines over the next 6–12 months, the Senior Media Buyer will help onboard partners, test campaigns, try new strategies, and scale what works. Collaboration with the Head of Digital Media and other teams is key. The position manages ad buys across several DSPs and native platforms. Candidates who enjoy building programs from scratch and are motivated by performance and revenue goals are encouraged to apply. Key Responsibilities Strategize, execute, and optimize campaigns across multiple DSPs (such as DV360 and Yahoo DSP) and native advertising platforms (including Taboola and Outbrain), with a focus on meeting performance and revenue targets. Location New York, NY, USA

Business Overview KINESSO is a cutting-edge performance marketing agency dedicated to driving measurable growth for our agency partners and clients. We transform actions into outcomes, harnessing our advanced capabilities in optimization, analytics, artificial intelligence, and experimentation. KINESSO unifies the strengths of the former Matterkind, Reprise, and Kinesso to create the industry's most powerful delivery engine. Our extensive services encompass performance marketing, data, and technology solutions, built on a profound understanding of consumer behavior. We provide a comprehensive planning and optimization engine, delivering data-driven strategies for social platforms, actionable growth in e-commerce, and tailored marketplaces that meet each client's unique requirements. With over 6,000 employees across more than 60 countries, we invite you to learn more at www.KINESSO.com. Position Overview As a Programmatic Manager, you will be a strategic partner focused on delivering shared outcomes and fostering lifetime customer value across addressable media. Your role involves developing and implementing successful media programs through comprehensive addressable planning and total path optimization across all channels. You will provide guidance on audience strategies, optimization techniques, and campaign architecture, while also leading initiatives to expand client relationships and revenue opportunities. Additionally, you will produce key reports necessary for monitoring campaign performance. Responsibilities Manage the execution and daily oversight of client assignments rooted in specialized knowledge. Direct vendor strategies, leveraging industry insight to identify key partners. Approve vendor selections and scopes, coordinating with campaign management and internal teams to ensure client satisfaction. Facilitate training on planning and audience reporting, research tools, and the development of writing and presentation skills. Identify and implement new audience-based addressable solutions to drive business growth. Supervise a team, providing guidance on performance, coordinating activities, and ensuring quality of work. Analyze information to address ongoing or complex challenges effectively.

About WPP Media WPP Media is the media division of WPP, supporting major brands with marketing strategy, data, and partnerships. The group’s platform, WPP Open, brings together talent and technology to help clients adapt and grow. WPP Media specializes in large-scale creative personalization, using AI and Open Intelligence to help clients understand the impact of their media investments. Learn more at wppmedia.com. About EssenceMediacom EssenceMediacom, a WPP Media brand, is a media agency built on analytics, insights, and technology. The agency combines data, creativity, and media expertise to drive results for leading brands. EssenceMediacom is structured for today’s communications landscape, balancing people and algorithms, and staying flexible as markets evolve. Role Overview: Associate Director, Programmatic Commerce The Associate Director, Programmatic Commerce will play a key part in advancing programmatic media strategies for clients. This role is based in Chicago or New York.

At Genius Sports, we are pioneering a new era in sports entertainment by integrating cutting-edge technology with unparalleled live data to create immersive, interactive, and personalized experiences for sports fans around the globe. Discover more at geniussports.com ABOUT THE ROLE:The Deal Desk Media Planner will play a vital role in supporting Genius Sports’ Deal Desk by overseeing incoming planning requests, developing standardized and customized media packages, and ensuring accurate inventory tracking across both Always-On and bespoke programs. This position is essential for enhancing deal throughput as demand increases, allowing senior planners to concentrate on strategic initiatives while guaranteeing consistent, repeatable, and high-quality planning outputs across all inventory and audience products. The Media Planner will significantly contribute to accelerating speed-to-market, improving standardization, and maximizing revenue efficiency within the sales organization.KEY RESPONSIBILITIES:Oversee inbound deal requests from Sales, Account Management, and Client Success teams.Develop Always-On and Custom media packages that align with inventory availability, audience definitions, and commercial goals.Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through rates.Support the standardization of packaging, pricing inputs, and planning workflows across media products.Work closely with commercial stakeholders to implement planning strategies at scale, managing feedback loops for continuous optimization.Ensure accuracy and consistency in proposals, including targeting, inventory assumptions, and delivery expectations.Identify process improvements to enhance planning efficiency and minimize friction.Collaborate across departments with Product, Sales, Deal Desk, and Media Operations teams.

Who We Are:At Burson, we are a leading force in global communications, dedicated to generating value for our clients through reputation management. Our expert teams leverage cutting-edge technology and innovative creativity to empower brands and businesses to redefine their reputations as a strategic advantage, enabling them to excel today and into the future. By joining Burson, you become part of a vibrant global community of lifelong learners who thrive in an environment of innovation.Burson is a proud member of WPP (LSE/NYSE: WPP), the global leader in creative transformation. To learn more, visit bursonglobal.com and follow us on LinkedIn and Instagram.Role Overview:We are looking for a dynamic Senior Programmatic Specialist at the Senior Account Executive level to join our New York City team. In this pivotal role, you will collaborate with a diverse array of clients, from leading Fortune 100 companies to innovative startups.Your expertise in the PESO media landscape will be crucial, particularly in PR-driven media planning and buying, traffic coordination, digital publishing, and content marketing. This position offers the chance to ensure the flawless execution of paid media strategies and campaigns, providing exceptional client experiences while contributing to the growth of our Paid Media capabilities.Key Responsibilities:Strategize and Execute Paid Media InitiativesDevelop comprehensive ad campaigns with a rigorous quality assurance process across various platforms and client sectors.Manage in-platform execution, including ad trafficking and media monitoring, to troubleshoot and optimize campaign performance.Lead hands-on execution in platforms such as Trade Desk (Channels: Display, Online Video, Connected TV, Streaming Audio, Digital Out-of-Home), Google Ads (YouTube), and secondary involvement in paid social channels (Meta, LinkedIn).Oversee campaign budgets meticulously to ensure appropriate pacing.Partner with audience and inventory vendors to source the highest quality inventory for clients.Proactively manage and optimize campaigns across various channels and clients on a daily basis.Design integrated paid media strategies using campaign forecasting and develop media plans for upcoming campaigns.

Role overview WPP Media seeks a Senior Associate, Programmatic Advertising to join the team in New York. This role centers on shaping programmatic strategies and enhancing campaign performance across a range of digital platforms. The Senior Associate partners with cross-functional teams to optimize media buying and support clients in meeting their marketing objectives. What you will do Create and execute programmatic advertising strategies tailored to client goals Track and evaluate campaign performance, identifying opportunities to improve results Coordinate with internal teams to align media buying efforts Assist clients in reaching their digital marketing targets Requirements Proven analytical skills and hands-on experience in programmatic advertising Familiarity with multiple digital platforms Strong ability to work collaboratively with colleagues from different teams Interest in developing new approaches to digital advertising This position is based in New York, United States.

Join Mediabrands as the Associate Director of Programmatic Advertising, where you will lead innovative programmatic initiatives that drive strategic growth for our clients. You will be responsible for overseeing programmatic media strategies, optimizing campaign performance, and collaborating with cross-functional teams to enhance digital advertising effectiveness. Your expertise will guide the development of cutting-edge solutions that align with our clients' goals and objectives.

WPP Media is seeking a Senior Associate to join the Commerce Programmatic team in New York. The position centers on improving programmatic advertising strategies and supporting clients as they work toward clear, measurable goals. Role overview This Senior Associate will collaborate with a team of experienced professionals. The work involves contributing to group projects and sharing insights to help refine campaign approaches. What you will do Support the development and optimization of programmatic advertising strategies Work alongside colleagues to deliver results for clients Participate in collaborative projects within the Commerce Programmatic team Location This position is based in New York, United States.