Founding Go-To-Market Lead (Growth & Community)

eqltechPhoenix, Arizona, United States

On-site Full-time

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Experience Level

Experience

Qualifications

We are looking for a passionate individual with a strong background in community engagement and go-to-market strategies. Proven experience in building trust within communities, particularly in educational or family-oriented sectors, is essential. A data-driven mindset with the ability to analyze and adapt strategies based on feedback and results is crucial. Excellent communication skills and the ability to work collaboratively across teams are required.

About the job

EQL Tech is hiring a Founding Go-To-Market Lead (Growth & Community) for a venture-backed fintech client in Phoenix, Arizona. This on-site, full-time role centers on helping families navigate state-funded Education Savings Accounts (ESAs) in a $900B public education market. The company aims to replace outdated, government-focused platforms with a polished fintech product that families can trust and enjoy using.

Company Snapshot

Funding: $16M raised from top venture capitalists and angel investors
Team: Built by alumni of Stripe, Mercury, Goldman Sachs, and SpaceX
Product: Consumer fintech experience inspired by Cash App and Wise

What You Will Do

Create a community-driven go-to-market strategy, focusing on referrals, partnerships, and direct engagement with parent networks
Work closely with families to understand their needs, build trust, and identify adoption barriers, then translate insights into actionable GTM tactics
Design, test, and refine referral programs, partnership models, and systems for gathering community feedback
Lead outreach efforts in person with homeschool groups, special needs communities, local parent gatherings, educational events, and advocacy organizations
Collaborate with founders, product, and operations teams to improve onboarding and drive account growth
Analyze data on funnels, cohorts, activation, retention, and conversion to support decision-making
Work with community leaders, education stakeholders, and partners to expand the company’s reach and impact
Travel regularly to connect with families and partners face to face

Who Thrives in This Role

This position fits someone who enjoys building trust through direct community engagement, values fieldwork and relationships, and prefers working hands-on alongside both data and mission-driven founders. The focus is on real-world connections, not just digital campaigns or transactional outreach.

Location

Phoenix, Arizona (on-site, full-time)

About eqltech

Our client is at the forefront of transforming the educational landscape, empowering parents with control over their children's education funding. With significant investment backing and a talented team from top tech companies, they are poised to redefine educational experiences for families.

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