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Associate Manager, Digital Marketing - Social Media

Mattel, Inc.East Aurora
On-site Full-time
Position filled

Experience Level

Experience

Qualifications

Bachelor's Degree in Marketing, Communications, or a related field.3+ years of experience in digital marketing, with a strong emphasis on social media campaigns. Proven track record of managing social media platforms and content creation. Excellent communication and analytical skills, with a keen eye for detail. Ability to work collaboratively in a team-oriented environment.

About the role

Mattel, Inc. is hiring an Associate Manager, Digital Marketing with a focus on Social Media. This position is based in East Aurora. The role centers on building and executing social media strategies to strengthen brand presence and connect with a wide range of consumers.

What You Will Do

  • Develop and implement social media plans that support brand goals.
  • Create and manage digital content designed to engage audiences across platforms.
  • Monitor trends and audience feedback to refine messaging and approach.
  • Collaborate with internal teams to ensure consistent brand voice and messaging.

About Mattel, Inc.

Mattel, Inc. is a global leader in the toy industry, dedicated to inspiring the next generation of kids through play. Our iconic brands, such as Barbie, Hot Wheels, and Fisher-Price, create memorable experiences and foster creativity. We are committed to diversity, sustainability, and innovation, making us a fantastic place to grow your career.

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