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Global Social Lead

AB InBevNew York, NY
On-site Full-time $140K/yr - $180K/yr

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Experience Level

Manager

Qualifications

Proven experience in social media strategy and execution, with a focus on brand development. Strong leadership skills, with the ability to manage cross-functional teams effectively. Excellent communication skills, both written and verbal. Familiarity with analytics tools to measure social media performance and drive improvements. Ability to adapt in a fast-paced, dynamic environment. A passion for the beverage industry and consumer trends is a plus.

About the job

About AB InBev

AB InBev stands as the premier global brewer, ranking among the top five consumer product companies worldwide. With a portfolio of over 500 beer brands, we are either the leading or second-leading entity in major beer markets across North America, Latin America, Europe, Asia, and Africa.

Role Overview:

The Global Social Media Lead acts as the vital strategic liaison between a Global Brand team (including Budweiser, Stella Artois, Corona, and Michelob Ultra) and our in-house agency, draftLine. This role is embedded within draftLine, overseeing the daily management of the Global Brand's social media ecosystem, including always-on content, campaigns, and pivotal events. By demonstrating exemplary stakeholder leadership, the Lead effectively translates brand goals into cohesive social strategies and coordinates cross-functional teams (Insights, Strategy, Creative, Production) to ensure the delivery of exceptional, social-driven initiatives.

About AB InBev

AB InBev is a world-renowned leader in the brewing industry and a top player in the consumer products sector. Our diverse portfolio boasts over 500 iconic beer brands, making us a dominant force in key markets around the globe. We are committed to sustainability, innovation, and delivering exceptional experiences to beer lovers everywhere.

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