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Strategic Brand Manager - Tobacco Category in Romania

GlovoBucharest
On-site Full-time

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WHAT YOU WILL BRING TO THE RIDEStakeholder & Relationship Management: A proven track record in cultivating trust-based, long-term partnerships with various stakeholders. You will serve as a reliable point of contact, ensuring operational efficiency and swift resolution of partner issues. Commercial Skills: You will be responsible for designing a comprehensive year-long strategic roadmap, embodying a hunter mentality in upselling, identifying untapped budgets, and proposing high-impact media plans that enhance Advertising Spend while ensuring a healthy Return on Ad Spend (ROAS) for our partners. Analytical Rigor: Demonstrated proficiency in data-driven decision-making. You will conduct in-depth analyses to unveil patterns and root causes of performance deviations, articulating clear, evidence-based rationales to stakeholders. Problem Solving: A proactive approach to addressing challenges and identifying solutions that drive operational success.

About the job

YOUR MISSION

As the Strategic Brand Manager for the Tobacco sector in Romania, you will spearhead the commercial expansion and strategic vision of one of Glovo's most lucrative and intricate categories. Serving as the pivotal link between global tobacco brands and the Glovo platform, you will drive impactful Joint Business Plans (JBPs) and optimize brand investments through cutting-edge media and advertising initiatives. Your objective is to harmonize aggressive commercial growth with operational excellence, ensuring an exceptional user experience while adeptly navigating Romania's highly regulated tobacco market.

 

THE JOURNEY

  • Commercial Strategy & Brand Partnerships: Lead the negotiation and implementation of annual Joint Business Plans (JBPs) with key tobacco partners (e.g., BAT) to ensure sustained growth and commitment.

  • Media & Ads Management: Craft and execute bespoke media strategies to amplify brand engagement and optimize advertising spend within the app.

  • Upselling & Monetization: Catalyze substantial revenue growth by proactively upselling Glovo's visibility assets and commercial opportunities to tobacco brands.

  • Demand Steering: Direct customer demand towards the most profitable and high-performing channels, balancing profit maximization with superior user experience.

Operational Excellence & Compliance:

  • Regulatory Alignment: Collaborate closely with legal and compliance teams to ensure all activities fully comply with the evolving tobacco laws and regulations in Romania.

  • Cross-Functional Collaboration: Work in tandem with Retail Account Managers to enhance POS performance at the store level and coordinate with the Tobacco Operation Specialist to address issues such as

About Glovo

Glovo is a proud member of the Delivery Hero Group, a groundbreaking local delivery platform with a mission to provide an exceptional experience—quick, effortless, and delivered to your doorstep. We operate across approximately 70 countries globally, headquartered in Berlin, Germany. Since 2017, Delivery Hero has been publicly traded on the Frankfurt Stock Exchange and is included in the MDAX stock market index.

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