Qualifications
KEY RESPONSIBILITIES:Analyze campaign data to derive actionable insights. Oversee all aspects of paid advertising while enhancing our PPC strategy. Conduct A/B testing across various advertising channels. Develop, test, and refine landing pages for optimal performance. Identify and capitalize on new traffic opportunities within search, organic, social, and display advertising. Establish budget and CPA limits for all campaigns. Optimize and create targeted keywords, banners, and advertisements. Design, manage, and improve retargeting strategies. Maintain and report on key performance indicators (KPIs). Collaborate with team members to ensure the paid acquisition strategy aligns with and enhances all marketing efforts. QUALIFICATIONS:Minimum 3 years of experience in:Proficient in Google Tag Manager for creating, managing, and troubleshooting conversion tracking across platforms (Google Ads, Microsoft Ads, Facebook). Creating and maintaining reports in Data Studio, leveraging data from multiple sources. Understanding paid channel attribution and various attribution models (last click/data-driven). Managing monthly budgets exceeding $50,000.Executing search campaigns (Google Ads, Microsoft Ads). Implementing retargeting strategies (Google, AdRoll, Criteo, Facebook). Conducting keyword research using tools like SEMRush, SpyFu, or Moz. Executing social advertising campaigns (Facebook, Twitter).
About the job
Why Join Omicron?
- Be part of a pioneering team that is revolutionizing how the world engages with online content.
- Collaborate with a diverse group of smart and inspiring professionals.
- Enjoy vibrant company events that foster team spirit and camaraderie.
POSITION OVERVIEW:
If you have a track record of marketing SaaS solutions or mobile applications with a strong emphasis on lead funnels directing to paid accounts, we want to hear from you! We are looking for a detail-oriented PPC Specialist to oversee all paid traffic initiatives, analyze campaign performance, devise strategies, conduct experiments, implement enhancements, and manage the day-to-day operations of various online SaaS brands. Your responsibilities will include managing paid search, display, contextual, retargeting, and social advertising campaigns. Expect to dedicate 80% of your efforts to optimizing current channels and 20% to exploring new traffic sources. A robust understanding of the conversion funnel, data analysis, and industry best practices is essential for success in this role.
About Omicron
Omicron is at the forefront of technological innovation, creating solutions that transform how content is consumed online. Our team is comprised of passionate individuals who thrive in a collaborative and dynamic environment.
